Aspects of Advertising. Ubiquitous Sponsorship: arenas, bowl games, web sites Anonymous Never know who wrote jingles Symbiotic Connected to social organizations/campaigns Reagen: “Born in the USA”/Ford: “Born to be Wild” Intertextual Repetitive. Audience Analysis.
Woman: You always did stay up late.
Man: How long have you been back?
Woman: About a day and a half. I was just passing by.
Man: At this time of night?
Woman: Are you along?
Man: Yes, er, no. Look, I’m expecting someont
Woman: It’s a neighbor
Man: Well, do we have time for a coffee?
Announcer: GOLDERN ROASTED RICHER SMOOTHER NESCAFE GOLD BLEND
2nd woman: Hope I didn’t get you out of bed.
1st woman: This coffee tastes good
2nd woman: gaze towards camera/1st woman
‘Counter-cultural practices which critique, spoof, and otherwise confront elements of mainstream or dominant culture.” Hypermedia can be used to morph, alter, re-create images in ways that parody, ridicule, resist dominant cultural practices. Henry Jenkins, in Textual Poachers, (1997) found that Star Trek fan club members employed video editing to construct their own versions of Star Trek programs through editing clips from programs.