Social Media-A Powerful Weapon In Digital Marketing - PowerPoint PPT Presentation

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Social Media-A Powerful Weapon In Digital Marketing

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  1. All websites and applications that enable users to create and share content or to participate in social networking are Social Media sites.

  2. Popular Social Networks

  3. History Of Social Media The first recognizable social media site, Six Degrees, was created in 1997. It enabled users to upload a profile and make friends with other users. In 1999, the first blogging sites became popular, creating a social media sensation that’s still popular today.

  4. After the invention of blogging, social media began to explode in popularity. Sites like MySpace and LinkedIn gained prominence in the early 2000s, and sites like Photobucket and Flickr facilitated online photo sharing. YouTube came out in 2005, creating an entirely new way for people to communicate and share with each other across great distances.

  5. By 2006, Facebook and Twitter both became available to users throughout the world. These sites remain some of the most popular social networks on the Internet. Other sites like Tumblr, Spotify, Foursquare and Pinterest began popping up to fill specific social networking niches.

  6. Some Interesting Facts About Social Media 1. The fastest growing demographic on Twitter is the 55–64 year age bracket. 2. 189 million of Facebook’s users are ‘mobile only’ 3. YouTube reaches more AUS adults aged 18–34 than any cable network 4. Every second 2 new members join LinkedIn 5. Social Media has overtaken porn as the #1 activity on the web

  7. 6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook 7. 93% of marketers use social media for business 8. 25% of smart phone owners ages 18–44 say they can’t recall the last time their smart phone wasn’t next to them 9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of AUS marketing companies employ a full-time blogger 10. 25% of Facebook users don’t bother with privacy settings

  8. Role Of Social Media In Digital Marketing • We can use social media to provide an identity to who we are and the products or services that we offer. • We can create relationships using social media with people who might not otherwise know about our products or service or what our companies represent.

  9. We can use social media to associate ourselves with our peers, that may be serving the same target market. • We can use social media to communicate and provide the interaction that consumers look for.

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