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  1. CHAPTER THREE E-BUSINESS: ELECTRONIC BUSINESS VALUE

  2. DISRUPTIVE TECHNOLOGIES AND WEB 1.0 • Digital Darwinism – Implies that organizations which cannot adapt to the new demands placed on them for surviving in the information age are doomed to extinction • How can a company like Polaroid go bankrupt?

  3. DISRUPTIVE VERSUS SUSTAINING TECHNOLOGY • What do steamboats, transistor radios, and Intel’s 8088 processor all have in common? • Disruptive technology – A new way of doing things that initially does not meet the needs of existing customers • Sustaining technology – Produces an improved product customers are eager to buy • Balance between • Satisfying current customer needs, and • Watching and responding to new disruptive tech

  4. THE INTERNET AND WORLD WIDE WEB – THE ULTIMATE BUSINESS DISRUPTORS • One of the biggest forces changing business is the Internet – A massive network that connects computers all over the world and allows them to communicate with one another • World Wide Web [two slides down] • Organizations must be able to transform as markets, economic environments, and technologies change • Focusing on the unexpected allows an organization to capitalize on the opportunity for new business growth from a disruptive technology

  5. World Wide Web URL: http://www... • Architecture: HTTP, HTML, server, browser HTTP vs HTML: • HTTP: HyperText Transfer Protocol • HTML: HyperText Markup Language • 1 – “send/receive” • 2 – “show” HTML: (2) HTTP response Web Server DB Server (1) HTTP request

  6. ADVANTAGES OF EBUSINESS What would be the results re customers? – rich contents PP. 94-97

  7. EBUSINESS MODELS (PP. 97-100) • Ebusiness model – A plan that details how a company creates and delivers products/services, and generates revenues on the internet (P. 97) Fig 3-13 P.100

  8. Fig 3.8 Marketing via e-biz: key terms

  9. Fig 3.9 Clickstream data metrics

  10. Fig 3-14 P. 100 EBUSINESS MODELS (cont)

  11. EBUSINESS TOOLS FOR CONNECTING AND COMMUNICATING (PP.101-103) WebEx

  12. THE CHALLENGES OF EBUSINESS(PP. 103-104)

  13. WEB 2.0: ADVANTAGES OF BUSINESS 2.0 • Web 2.0 – The next generation of Internet use – a more mature, distinctive communications platform characterized by three qualities • Collaboration • Sharing • Free

  14. WEB 2.0: ADVANTAGES OF BUSINESS 2.0 Characteristics of Business 2.0 Plz read the chapter contents – many important terms

  15. NETWORKING COMMUNITIES WITH BUSINESS 2.0 • Social media – Websites that rely on user participation and user-contributed content • Social network – An application that connects people by matching profile information • Social networking – The practice of expanding your business and/or social contacts by a personal network

  16. BUSINESS 2.0 TOOLS FOR COLLABORATING

  17. THE CHALLENGES OF BUSINESS 2.0

  18. WEB 3.0 • Web 3.0 – Based on “intelligent” Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications • Semantic Web – A component of Web 2.0 that describes things in a way that computers can understand

  19. MBUSINESS: SUPPORTING ANYWHERE BUSINESS • Mobile business - The ability to purchase goods and services through a wireless Internet-enabled device