1 / 17

Maximizing Value for Partners: Challenges, Solutions, and Achievements

Explore key strategies and insights on proving value to partners in the dynamic world of destination management organizations (DMOs). Discover the expectations partners have, challenges faced, and innovative ways to demonstrate the worth of your organization. From financial uncertainties to real-time peer reviews, learn how to navigate the evolving landscape and enhance your partnership services. Implement proven techniques such as reporting, technical optimization, and professional development initiatives to establish a strong bond with your partners. Elevate your DMO's visibility and impact through strategic communication, digital advancements, and collaborative programs. Strengthen relationships, drive mutual success, and showcase the value your DMO brings to the table.

meda
Download Presentation

Maximizing Value for Partners: Challenges, Solutions, and Achievements

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Proving Valueto PartnersDiscussion and Discovery Rick Dunlap PR Communications Director Justin Martsolf Partnership Services & Development Director On loan from the Hershey Harrisburg Regional Visitors Bureau

  2. We’re not worthy!

  3. What is Value?

  4. Value is… • 1. A fair return or equivalent in goods, • services, or money for something exchanged. • 2. The monetary worth of something. • 3. Relative worth, utility, or importance.

  5. “Value occurs when reality exceeds expectation.”

  6. What do you think Partners expect of their DMO?

  7. What do you think Partners expect of their DMO? • A friend • A connector & networker • A new business developer • An industry expert • An advertising agency • An educator • An advocate • A publicist

  8. What challenges do DMOs face to meet those expectations?

  9. Challenges to meet expectations? • Financial uncertainty, • Increased competition for their dollar - Seeking greater value (ROI), • Internet/Technology: • No longer cornering the market on sole source of info for travelers, • Easier access to the masses, • Highly targeted online advertising – Google, Facebook, etc., • Real-time peer referrals and reviews – Yelp, Facebook, TripAdvisor, etc. • Tracking – Easy analytics and diagnostics methods for businesses to report their own traffic, • Local Focal - Comfortable with only resident business and not believing tourism impacts them or “riding the gravy train” • Time Poverty – limited time or partners to be involved or engaged in bureau activities, • Unrealistic expectations by Partners/Members

  10. What have you done for me lately?

  11. Proving Value • Shout and Tout • Accolades and Achievements – • share constantly and consistently • Accreditation – • recognition of best practices and standards achieved • Public Relations – • generate local earned media on bureau initiatives, • economic impact within the community, • bring media to your partners.

  12. Proving Value Reporting/Reminders Quarterly – HHRVB Marketing U. Monthly Weekly/Bi-weekly Individually Bureau related

  13. Proving Value Keeping up with Technology Web site – look current and up to date - savvy SEO & SEM - Invest & implement SEO & SEM strategies Social Media Component – Provide technical support and staying current with trends, apps, etc.

  14. Proving Value Professional Development Workshops and Seminars develop more knowledgeable partner and tourism community members Familiarization Tours tour local attractions with Partners to educate them on the region’s products and visitor experience Programs and Benefit Improvements Develop new opportunities for partners to get involved offer co-op advertising and other cost-sharing services

  15. What other ways are you showing value and proving your worth to partners?

  16. Thank You

More Related