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Sales Manager Meeting Prague 071016. Sweden & Co Fredrik Thorn. The Baltic States. Countries: Estonia, Latvia and Lithuania Inflation: average 10% in 2008 The market has been extremely good but we expect a small slow down Population: total for all three countries, 7,4 milj.

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sales manager meeting prague 071016

Sales Manager Meeting Prague 071016

Sweden & Co

Fredrik Thorn

the baltic states
The Baltic States
  • Countries: Estonia, Latvia and Lithuania
  • Inflation: average 10% in 2008
  • The market has been extremely good but we expect a small slow down
  • Population: total for all three countries, 7,4 milj.
  • Our performance: -20% compare to 2006
  • Why??
      • No container sales this year
      • Our sales of PCB boards has decreased
      • Turbulence in the market. Decision makers, allied customers is moving around
      • Limited amount of loyal customers
      • All the competitors are present in these countries which gives price pressure
  • Opportunities?
      • We have a very good market knowledge today
      • We have some really good projects coming up. Riga Technical University, Hansa Bank…..
finland
Finland
  • Stable economy
  • Finland is a strong market and we expect that it will continue even 2008
  • Population in Finland, 5 milj.
  • Our performance: -30% compare to 2006 and we are loosing market shares.
  • Our partner TSP have their best year ever. With AMP/Tyco??
  • Why??
      • No Dual cable, delivery problems Cat6 single
      • Heavy competition, AMP/Tyco, Lexcom, 3M………..
      • We are not able to win projects, project prices?
      • Our cooperation with wholesalers is low, no daily business.
      • Onninen acquisition of Teletekno
sweden
Sweden
  • Stable economy
  • The market has increased 2007 but we expect that 2008 will be flat.
  • Population in Sweden, 9 milj.
  • Our performance: +10% compare to 2006
  • Why??
      • We have very good cooperation with wholesalers
      • We have big problems to win projects, project prices
  • Opportunities?
      • LAN for residential projects for Telia via Elteknik/Nea
      • LAN for residential projects to public and private landlords via contractors
      • The market shows great interest for our Industry products
targets and opportunities 2008
Targets and Opportunities 2008
  • Lan for premises
      • Good opportunity for Nexans with Essential Cat6.
      • Right price and good quality is essential.
      • We have the right customer. Eltel, Relacom and Elteknik?
  • Wholesaler with loyalty
      • Our target is to keep our position in Sweden
      • We need to rebuilt good relations with one wholesaler in Finland
      • Loyal customers in the Baltic States
  • Develop sales of high end products to selected channels
      • Industry and LanMark7 to end-users, installers, contractors and carefully selected distributors.
  • Marketing
      • Brand awareness via exhibitions, product & sales trainings, advertising…..
  • Develop Connectivity sales
      • All activities and our target is to increase our sales of connectivity. We need to be more active in projects and motivate the sales force.