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1. Unit 9 Shopping Experience PPT模板下载：www.1ppt.com/moban/行业PPT模板：www.1ppt.com/hangye/ 节日PPT模板：www.1ppt.com/jieri/ PPT素材下载：www.1ppt.com/sucai/ PPT背景图片：www.1ppt.com/beijing/ PPT图表下载：www.1ppt.com/tubiao/ 优秀PPT下载：www.1ppt.com/xiazai/ PPT教程： www.1ppt.com/powerpoint/ Word教程： www.1ppt.com/word/ Excel教程：www.1ppt.com/excel/ 资料下载：www.1ppt.com/ziliao/ PPT课件下载：www.1ppt.com/kejian/ 范文下载：www.1ppt.com/fanwen/试卷下载：www.1ppt.com/shiti/ 教案下载：www.1ppt.com/jiaoan/

3. China in Video Watch the video. Discuss with your classmates and answer the following questions. Note: e-commerce platform电子商务平台

4. Please discuss with your teammates and answer the following questions. What role does shopping usually play in a touring experience? As a national guide, what kind of shopping experience are you supposed to provide? 3. What do you think of the fact that tourist guides receive commissions from recommended stores? 4. What do you think might be the dos and don'ts in a shopping experience?

5. Reference for answering the questions 1)Shopping offers an opportunity for the tourists to taste the culture and daily life of the local residents, to enrich their touring experience, to have a reminder of their visit and to share it with their family members and friends.2)That depends on what kind of trip it is. A trip to a modern metropolis like Hong Kong may well focus on shopping. In that case, tourists actually can‘t wait to spend moneyonbasicallyanythingnovel.A trip to a place of historical interest or great scenery may also result in willing shopping for fancy souvenirs with local characteristics.

6. 请在此输入您的标题 2.1) The tourists expect to be happy with what they experience, which means they are satisfied with the quality of the products they buy and the service they receive. To ensure that, only certified stores should be recommended. The guide is supposed to study the stores well to make choices according to the needs of the guests. 2) To make sure that every tourist enjoys his/her shopping experience, intensive preparation work has to be done before shopping. Preferences and taboos of the tourists have to be well understood so that the tourists may find what they really want and embarrassing moments may be avoided. Choose stores that offer good service.

7. 请在此输入您的标题 • 3. 1) To be more competitive in the market, travel agencies usually pay tourist guides rather poorly, which makes tips and commissions on top of the salary almost the only means for guides to acquire a relatively favorable income. Although many Chinese tourists may question whether receiving commissions is legal, this is a universally accepted practice in western countries. As long as guides are doing their job well and recommend stores with quality products, it’s no big deal at all. 2) Tips and commissions are not yet officially encouraged in China. Some money-oriented tourist guides recommend unqualified stores to tourists for the sake of high commissions. These guides usually introduce tours focusing on shopping instead of sightseeing against the interest of the tourists. They may mislead or even cheat the tourists and thus poison the whole industry. The Chinese government is expected to set practical rules and regulations to protect the due interest of the honest guides and quality stores.

8. 请在此输入您的标题 4. 1) Firstly, it has to be kept in mind that usually, the major interest of most tourists is in sightseeing instead of shopping. Therefore, avoid making frequent shopping arrangements lest the tourists should be tired and protest. Secondly, only certified stores are supposed to be recommended to guarantee the quality of the products and service. Thirdly, the guide had better make a survey into what kinds of products the guests might be interested in. He/She is also supposed to study the stores well beforehand to make favorable choices according to the preferences of the guests. In addition, when visiting stores of luxuries, antiques, plants, animals, and certain foods, etc., the tourists are supposed to be reminded of the customs regulations. 2) The most important thing to do is to ensure the due right of the tourists. Collect general information about their major concerns. If possible, learn more about their background to decide what stores may suit them best. Some tourists may be interested in luxuries while others may be bargain hunters preferring quality products that are cheap. Whatever stores or markets are chosen, they have to provide a safe and pleasant atmosphere in addition to favorable products and service.

9. Situational Dialogues Listen to the dialogues and practice with your teammates Scene 1 (At the hotel lobby ) Notes: professional (英) [prəˈfɛʃənəl](美)[proʊˈfɛʃənəl]n. 专业人士 sufficient [səˈfɪʃənt]adj. 足够的 for God’s sake 看在上帝份上 Seeing is believing. 眼见为实 be in 参加，加入 by no means 决不 be obligated to do有必要做 clearance sale清仓特卖

10. Situational Dialogues Scene 2(In the tea store ) Notes: browse [braʊz]v. 浏览 jasmine [ˈdʒæsmɪn]n. 茉莉 Gosh (英) [ɡɒʃ](美) [gɑʃ]int. 天啊 deserve (英) [dɪˈzɜːv](美) [dɪˈzɜrv] range [reɪndʒ] n. 范围 Peer(英) [pɪə](美) [pɪr]n. 同伴，同龄人 rock-bottom price 底价

11. Situational Dialogues Scene 3(In the silk shop) Notes: a tight fit 紧身 free size 均码 sales counter 收银台

12. Situational Dialogues Scene 3(In the hotel ) Underwear(英) [ˈʌndəˌwɛə](美) [ˈʌndərˌwɛr] n. 内衣 toilet requisites 卫浴用品 daily necessities 日用品 hosiery department n. 针织品部 Wal-Mart n. 沃尔玛（超市）

13. Some Helpful Sentences Read the sentences in the book and practice yourself Offering help Getting information Making comments Bargaining

14. Related Strategies Tips forGreat Shopping Programs Listen to the passage and summarize the tips mentioned Notes: commodity (英) [kəˈmɒdɪtɪ](美) [kəˈmɑdəti] n. 商品 pointwise   [pɔintwaiz] adj. 逐点的 Compliance[kəmˈplaɪəns]n. 依从 zeal (英) [ziːl](美) [zil] n. 热情 priority (英) [praɪˈɒrɪtɪ](美) [praɪˈɔrəti] Wangfujing Pedestrian Street （北京）王府井步行街

15. 请在此输入您的标题 Possible answers for reference Tip 1. First, a guide should study the tourists’ shopping interests. This is an essential step in deciding on a shopping strategy since the tourists come from various countries and may differ greatly in their needs for goods. Tip 2. Second, once the needs of the tourists have been clarified, the guide should select a suitable marketplace in compliance with the needs. Tip 3. Third, the guide must have proper time management during the shopping process. Tip 4. Lastly, the guide should provide assistance within his/her capacity during the process. compliance[kəmˈplaɪəns]n. 依从 zeal(英) [ziːl](美) [zil]n. 热情 priority(英) [praɪˈɒrɪtɪ](美) [praɪˈɔrəti]n. 优先（考虑的事） Wangfujing Pedestrian Street （北京）王府井步行街

16. Cultural Differences Listen and enrich your knowledge British Shops： Most shops in Britain open at 9:00 a.m. and close at 5:00 p.m. or 5:30 p.m. Newspaper shops are open in the morning, and sell sweets and cigarettes as well. In Britainyou can only buy stampsat post offices.Many large food shops (supermarkets) are self-service. When you are waiting to be served in a shop it is important to wait your turn. It is important not to try to be served before people who arrived before you. The following questions and answers can be heard to make sure that you find the right gift. First: “What do you suggest?” Second: “What about this one?” Third: “For whom is this gift?” Fourth: “That'll be a nice gift.” Your own country: ?

17. Related Special Terms Best buys in China Where to buy Clothing Materials Handicrafts

18. Practice Answers for reference： I. Complete the following dialogues in English with the information given. 1. By the way, would you like to take some leather bags home? I’m just offering a shopping opportunity and you’re by no means obligated to buy anything. This store offers ice tea as well. Free of charge. About forty minutes, I suppose. Do you think that’s enough? They sure do, at least sufficient enough to get their jobs done.

19. Practice 2. What can I do for you? I think I have some idea ... Such belts are available in a downtown store run by an American family. must be good at at least one international language Not exactly, but they do have much in common. I’d love to.

20. Practice II. Make role-plays based on the following situations. Three students are to play the roles of a local guide, a tourist, and a shopping assistant. They are at a store which sells silk products. The tourist is trying to buy something for his wife. The local guide and the shopping assistant help him to make a choice. Three students are to play the roles of a local guide, a tourist, and a shopping assistant. They meet in a tea store and the tourist wants to buy some green tea. They make a deal after bargaining.

21. Practice III. Put the following Chinese into English. ( Possible Answer) 1. To the average Westerner, the image of China comes partly from precious commodities such as silk, porcelain and tea. 2. Jasmine tea of top quality has a strong sweet smell and is quite popular with international customers.

22. Practice 3. It has to be kept in mind that the major interest of most tourists is usually in sightseeing instead of shopping. Therefore, avoid making frequent shopping arrangements lest the tourists should be tired and revolt. 4. To improve competitively in the market, travel agencies usually pay tourist guides rather poorly, which makes tips and commission on top of the salary almost the only means for guides to acquire a relatively favorable income.