Proposed market entry plan for Boston Market. Presented By: Bryan Kao Michelle Greco David Weaver Norton Suda Mao Uchikado Azusa Kurata. MGG 495. Presenter:. Agenda. Company background S creening and Selection of Country Target S egment in Selected Country
Screening and Selection of Country
Target Segment in Selected Country
Screening and Selection of Entry Modes
Recommendations and conclusion
MISSIONS: TO CREATE AWESOME FOOD, SERVED QUICKLY BY WARM AND FRIENDLY PEOPLE!
-Hong Kong has one of the freest economy in the world
-taxes for franchising will be between 10-25%.
-High GDP/Capita and is rapidly growing
-Hong Kong population of 15 years and older is 6,316,557.
-Premium western food is becoming popular with the younger middle
- Closer Economic Partnership Agreement provides easy expansion to mainland China
There is no specific legislation governing franchising operations in Hong Kong. There are no exchange controls, anti-trust laws, or foreign equity participation or local management participation regulations.