BPD Branding & Marketing to Potential Faculty

1. BPDBranding & Marketingto Potential Faculty Barbara Rittner, PhD, LCSW University at Buffalo Chair – GADE

2. Agenda • Branding • Identifying strengths • Finding images to convey strengths • Marketing • Creating a message based on strengths • Exciting people about your program • Communicating the message

3. Branding What’s So Great About You?

4. Branding –Myth Busting

5. Branding from Strengths • Your Town: What makes it a great place to live • What are the strengths of the area • What is the character of community • What do people do in the community • What does it offer • What are the assets of the community • How does the University fit into the community • Come armed with details and links

6. Branding from Strengths • Your Town: Buffalo’s a great place to live • Accessible & Affordable(commutes & housing costs) • Outstanding education(ranking of public schools – including Fortune’s ranking Buffalo in top 20% best public education cities) • Arts & Culture(albrightknox.org sheas.org ) • Great Outdoors(buffaloskiresorts.com) • Canada calls(if you are in a modest city – where’s the nearest big city)

7. Branding from Strengths • Your University strengths • Develop a list of strengths • Campus -What does it offer • Location – (part of the town, suburba) • Educational opportunities (educational vision of the university, scholarships) • Pool of students at University: Regional, national, international students

8. Branding from Strengths • Your University strengths • Develop a list of strengths • Campus -What does it offer • Libraries (especially social sciences) • Resources (technology, space, labs, start-up funding, collaboration across departments) • Cultural & Sports events • Food (campus dining)

9. Branding from Strengths • Your School/College/Department strengths • Develop a list of Social Work strengths • Status – free standing or department • Faculty • Strengths (social, intellectual, rank within school & department) • Students • Strengths (academic, short & long term professional) • Rankings of the School/University

10. Marketing Strengths

11. Marketing Strengths • Advertising • Create language that sells the community, university, program strengths • Be strategic where you place print ads • APM/ SSWR / NASW Newsletter & consider by rank best options • Use listservs GADE/BPD/NADD to disseminate the ads (mailing is expensive and adds steps to distribute) • Have a contact person in the ad

12. Marketing Strengths • Responding to applications • Consider a personal contact • Explore if the applicant will be at APM or SSWR • Use it as an opportunity to market strengths • Inform about possible timelines • Remember – each contact is a chance to market your school

13. Marketing Strengths • Interviews • At conferences invest in a suite to interview if possible • All available faculty not presenting or attending colleague session attend • 30 minutes interviewing applicant • 15 minutes marketing the school • Even if you won’t consider – you want the applicant to want to be considered

14. Marketing Strengths • Campus Interviews • Make sure that the person gets a welcome package including materials from a real estate agent about housing & community strengths • Schedule breaks & let people eat – use meals to sell the department or school/university • Make sure that the schedule includes exposure to “selling points” (students, libraries, sports facilities, technology labs, etc)

15. Marketing Strengths • Campus Interviews • Be clear the colloquium format: • How much time • What equipment will be available • Research? • “Mini” teaching for class with students? • Interdepartmental? • “Community” practitioners?

16. Branding & Marketing ?