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Understanding Nanotechnology Marketing Strategies for Effective Communication

This informational piece delves into the various sources of information related to nanotechnology, focusing on the advertising tactics used in the industry. It explores how fiction shapes public perception and highlights a specific nanotechnology product called Nansulate. The text discusses the uses of Phase-change media (PCM) and provides insights into public understanding and misconceptions about nanotechnology.

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Understanding Nanotechnology Marketing Strategies for Effective Communication

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  1. Sources of Information Advertising: Nanotechnology is an all-purpose marketing term that implies "our science is more science-y." Fiction: nanomachines will either Cure all diseases instantly. Somehow consume all matter in self-replication.

  2. Example Product: Nansulate Phase-change media (PCM): melting nanoparticles in nonmelting gel support ("nanogel"). Nonfluid material with the thermal benefit of the large latent heat of melting. Uses PCM in a paint to slow heat transfer(0.017 W/mK). Actually uses buzzwords in a product to accelerate money transfer($89.95/gal).

  3. Public Perception Lack of definition for advertising materials. Public can easily be swayed towards a strong optomistic or pessimistic view with little information depending on: Which application of nanotechnology is presented(e.g., high-density data storage is perceived as safer than nanoparticulate sunscreen) Existing political viewpoint(those who favor regulation in unrelated industries perceive lack of environmental effects studies to be evidence of risk)

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