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Influence of Media Violence on Attitudes Towards Women in University Students

This study examines the impact of media exposure on acceptance of violence against women in university students based on the Acceptance of Interpersonal Violence (AIV) Scale and Rape Myth Acceptance (RMA). Findings suggest a correlation between exposure to specific types of media content and attitudes toward violence against women.

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Influence of Media Violence on Attitudes Towards Women in University Students

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  1. Malamuth and Check “The Effects of Mass Media Exposure on Acceptance of Violence against Women” (1981)

  2. Hypothesis • Sexual content combined with violence and transformation (a favorable outcome) will be correlated with acceptance of violence against women as shown by scores on the AIV Scale (Acceptance of Interpersonal Violence) and the RMA (Rape Myth Acceptance) • Attitude and belief change

  3. Design • 271 students at the University of Manitoba • All films shown in the campus film series • 2 experimental films (R rated, not pornography) • “Swept Away” • “The Getaway” • 2 control films (romance w/o violence) • “A Man and a Woman” • “Hooper” • AIV and RMA given 1 week following the films

  4. Findings • Male students who saw the experimental films scored higher on the AIV and RMA (but not statistically significant on RMA)

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