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Web 2.0 Expo San Francisco April 3, 2009. Gregor Hochmuth dotgrex.com / @grex. Finding and applying. INFLUENCE. Web 2.0 Expo San Francisco April 3, 2009. Gregor Hochmuth dotgrex.com. *. This is not a Google presentation.

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slide1

Web 2.0 Expo San Francisco

April 3, 2009

Gregor Hochmuth

dotgrex.com / @grex

Finding and applying

INFLUENCE

slide2

Web 2.0 Expo San Francisco

April 3, 2009

Gregor Hochmuth

dotgrex.com

*

This is not aGoogle presentation.

This is independent ponderingprior to my current work at Google.

slide57

vs.

I know my audience

I know some numbers

feedback

Feedback

Letting people knowtheir content matters

ownership

Ownership

Letting people knowwho contributed what

serendipity

Serendipity

Letting people extendtheir networks without effort

analyzing influence2
Analyzing influence

I’m friends withShaq!!

analyzing influence3
Analyzing influence

I’m friends withShaq!!

I’m famous

analyzing influence4
Analyzing influence

I’m friends withShaq!!

I’m famous

I’m special

analyzing influence5
Analyzing influence

Connector

Maven

analyzing influence the twitter example
Analyzing influence:The Twitter example

Tim

“Importance” of Tim is determined by the importance of the people who follow Tim.

analyzing influence the twitter example1
Analyzing influence:The Twitter example

8

= importance / # of outgoing connections

analyzing influence the twitter example2
Analyzing influence:The Twitter example

+ 8 / 3

8

+ 8 / 3

= importance / # of outgoing connections = 8 / 3

+ 8 / 3

analyzing influence the twitter example3
Analyzing influence:The Twitter example

+ 8/3

3

+ 2/12

= 8/3 + 2/12 + 1/6 = 3

+ 1/6

analyzing influence the twitter example4
Analyzing influence:The Twitter example

+ 8/3

+ 3/2

3

+ 2/12

= 8/3 + 2/12 + 1/6

+ 1/6

+ 3/2

analyzing influence the twitter example5
Analyzing influence:The Twitter example

+ 8/3

+ 3/2

3

and repeat!

+ 2/12

= 8/3 + 2/12 + 1/6

+ 1/6

+ 3/2

analyze influence wherever people exchange something2

Analyze influence wherever people exchange something

asymmetry is your friend!the opposite may not be true.

follows

Follows

try it onTwitter

favorites likes

Favorites, Likes

try it onFlickr

messages comments

Messages, Comments

try it onFacebook

ratings

Ratings

try it onAmazon, Yelp

slide101

Web 2.0 Expo San Francisco

April 3, 2009

Gregor Hochmuth

dotgrex.com / @grex

thanks.

INFLUENCE