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Maximizing Business Efficiency Through Technology Integration

Explore the impact of web technology, internet marketing strategies, and data integration for improved decision-making and guest services in the hospitality industry. Learn about converged communications, bandwidth optimization, and cost-saving benefits of SaaS and cloud computing solutions in hotels. Join industry experts for insights into leveraging technology to revolutionize your business.

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Maximizing Business Efficiency Through Technology Integration

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  1. HAMA 2009San Francisco Using TechnologytoRevolutionize Your Business Jon IngeTran HangTrip Schneck May 7, 2009

  2. Topics: • Tran Lang – Google • The Impact of the Web • Trip Schneck – TIG Global • Internet marketing • Jon Inge • Integration for Fun and Profit

  3. Integration Pays! To move ahead confidently you need a map and a compass • Mountains of data: how much is reliable? • Generated by multiple, partial-view systems

  4. Look Familiar?

  5. Integration Pays! To move ahead you need a map and a compass • Mountains of data: how much is reliable? • Generated by multiple, partial-view systems • Requires data transformation • Doesn’t reach hotel staff • Integrated systems:- more complete, cohesive and accurate data - give staff confidence in handling guests- eliminates data correction/transcription- can be self-integrated or HTNG-interfaced • Allow BI and CRM tools to be used accurately and effectively for better-informed decisions

  6. Communications Converge Communications settling around high-speed Internet and cell phones Allows consolidated (converged) networks in hotels - all systems run on same single network - reduces cost and complexity (Marriott Clear Sky) Guests need ever more bandwidth - more flexible providers - tiered pricing Femto cells to improve cell phone coverage internally

  7. SaaS/Cloud Computing Virtualization reduces server costs in hotels - each system thinks it has its own server - saves hardware, power, a/c, support SaaS (used to be called ASP) can eliminate servers - especially for multi-property operations - better data consistency, reporting- low entry cost, better security/support Cloud takes SaaS further - “infinite” array of virtual servers - easily expandable, flexible storage - still needs managing, security control

  8. Questions?

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