T ourism Development i n Trinidad and Tobago. Trinidad and Tobago. Presentation at: Special Session on Challenges and Opportunities for Sustainable Development of Tourism in Small Island Developing States Busan, Republic of Korea April 18, 2014. Introduction :
Trinidad: Area: 4,828 sq km (1,864 sqmls)
Location: Situated 10 km (7 miles) from the east coast of Venezuela.
Capital: Port of Spain.
San Fernando is the second largest city in the and is considered the industrial capital.
Trinidad is rich in natural resources, predominantly oil and gas.
The flora and fauna reflects its past linkage to the South American mainland.
Location: 32 km (20 miles) off the north-east coast of Trinidad.
Tobago is more dependant on the tourism industry and possess natural beauty, with coral reefs, white sand beaches, and one of the oldest rainforest. The Tobago Main Ridge Forest Reserve is on record as the oldest legally protected forest reserve geared specifically towards a conservation purpose.
It was established on April 13th, 1776 by an ordinance which states in part, that the reserve is "for the purpose of attracting frequent showers of rain upon which the fertility of lands in these climates doth entirely depend."
Official language: English. However, French, Spanish, Hindi and Chinese are also spoken.
This twin island state is diverse with a blend of many ethnicities, communities, religions, folklore and traditions, originating from Africa, India and Europe
Religion: The majority of persons practice the Roman Catholic religion. However; Hinduism, Christianity and Islam are also practiced.
There are two seasons, which are distinguishable by rainfall - ‘dry’ season which lasts from January to May and ‘rainy’ season which extends from June to December
Travel and Tourism accounts for an estimated 10.67% of the country’s GDP and nearly 88,000 jobs in relation to direct and indirect contribution.
For Tobago alone: -
36.9% of estimated GDP is travel related
47.6% of employment is travel and tourism related
Trinidad alone: -
10% of GDP is travel and tourism related
13% of employment
Direct contribution of GDP 4%
Income generated in 2013 3.5 billion
Las Cuevas Beach
The National Tourism Policy (2010) of Trinidad and Tobago provides a framework that allow for the sustainable development and management of the tourism industry in alignment with seven (7) Interconnected Pillars and is guided by the following principles:
The Ministry of Tourism Policy for Trinidad and Tobago was approved in October 2010 and in collaboration with relevant stakeholders will facilitate three sub (3) draft policies for:
Sugar Heritage & Museum, Couva
(Amerindian Village) - First Peoples Community, Arima
Heroes Park & Museum, Fyzabad
Trinidad Tobago supports one of the largest populations of nesting leatherback turtles.
The key strategies that the Ministry has been pursuing fall under the following broad categories:
The Ministry has increased its presence in the international arena. At the International Tourism Bourse held in Germany in March 2013, contracts were signed with Condor Airlines for continued direct flights from Germany to Tobago and with Apollo Airlines.
Approval granted for the preparation of master plans for the development of beaches in Trinidad; and
Upgrade of all Lifeguard quarters, towers and education are expected to yield increased safety and security, and loss of life by drowning on the beaches in Trinidad and Tobago.
Trinidad and Tobago is adopting a targeted approach to marketing the country through the following means:
1. Realigning the marketing focus to be consistent with the destinations’ core product strengths . The following focus areas have been identified in the case of Trinidad:
2. Source market specific campaigns emphasizing product offerings that are highly valued within each source market
3. Strategically engaging the Diaspora through targeted media campaigns and event packages.Marketing Cont’d