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CHRISTMAS 2008. TV Viewing Habits During the Holiday Season. TV VIEWING DURING THE HOLIDAYS (All 2+). TV Viewership Rises During the Holidays. During the 2007 holiday period, Quebec audiences generated more TV viewing hours than in October and November.

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CHRISTMAS 2008

TV Viewing Habits

During the Holiday Season

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TV VIEWING

DURING THE HOLIDAYS

(All 2+)

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TV ViewershipRises During the Holidays

  • During the 2007 holiday period, Quebec audiences generated more TV viewing hours than in October and November.
  • In 2007, Quebec TV viewing hours rose from 212 million to nearly 220 million between fall and the holiday period, an increase of almost 4%.
  • Each Quebecer spends an extra hour a week watching TV during the holidays, for an average of 33 hours.

Total Viewing Hours (in millions)

All 2+

+3.7%

Average

Hours:

32.2

Average

Hours:

33.3

*Weeks of Dec. 24 and Dec. 31, 2007

Source: BBM Infosys, Fr. Quebec

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Viewership On the Rise – Especially for Specialty Channels

  • Specialty Channels benefit most from the extra viewing hours. French-speaking commercial specialty channels see their market shares rise from 36% in the fall to 44% during the holidays.
  • For the same period, the 4 conventional networks slide from 64% to 56%.

Market Share

All 2+

*Weeks of Dec. 24 and Dec. 31, 2007

Source: BBM Infosys, Fr. Quebec, commercial market shares

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Astral Media TVPlusVery Popular During the Holidays

  • AstralMedia’s 9 specialty channels gain in popularity during the holidays.
  • Compared to an 8% drop in viewing hours for conventional networks, AstralMediaTVPlus sees its hours rise 21%, from 16.8 to 20.3 million.

Total Viewing Hours (in millions)

Adults 25-54

- 8%

+ 21%

*Weeks of Dec. 24 and Dec. 31, 2007

Source: BBM Infosys, Fr. Quebec

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Astral Media TVPlus Gains 16% Market Share During the Holidays

  • Combined market share for Astral Media TVPlus stations rises from 22.4% in the fall to 26% during the holiday period.

Astral Media TVPlus Market Share

Adults 25-54

+ 16%

*Weeks of Dec. 24 and Dec. 31, 2007

Source: BBM Infosys, Fr. Quebec, commercial market shares

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The Big Winners of the 2007 Increase

Top 6 Increases in 2007

Among Astral Media TVPlus Stations (among their main target groups)

+ 80%

+ 10%

+ 49%

+ 7%

+ 73%

+ 12%

A18-49

A18-34

A25-54

A25-54

W25-54

A25-54

*Weeks of Dec. 24 and Dec. 31, 2007

Source: BBM Infosys, Fr. Quebec

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List of Holiday Specials on Canal Vie

Changer de décor

New show with Michelle Richard

Airoldi pour une sortie

“Violation Ticket” special (Week 1)

Christmas Special – Friendly Violations (New) / Dec. 23 (+ reruns)

Christmas Special with Nancy and Dominic / Dec. 30 (+ reruns)

Décore ta vie

Christmas Special – Playroom (New) / Dec. 22 (+ reruns)

Saskia’s Baby Room / Dec. 23 (+ reruns)

Ste-Justine Hospital Playrooms/ Dec. 24 (+ reruns)

Artists at Home / Dec. 25 (+ reruns)

Debbie rénove

Christmas Special / Dec. 22 (+ reruns)

Simplement Noël

Dec. 9

Déco sur mesure

Dec. 16

Le Goût de Louis

Christmas Special December 26 and January 2 (+ reruns).

La fondation Maman Dion

December 22 (+ reruns).

Over ten years and counting! Canal Vie has become the ultimate reference for women between 25 and 54. In fact, 68% of the channel’s viewers are female, the highest such concentration in the Quebec TV industry. That’s why Canal Vie is to place to be for women who want to be informed and entertained.

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List of Holiday Specials on MusiMax

More connected than ever to it’s audience, MusiMax offers contemporary musical choices sure to please all. From James Blunt to Madonna without forgetting about local talent such as Pierre Lapointe and Ariane Moffat, MusiMax’s music videos and concerts make us dance, dream or simply smile. Beyond music videos, MusiMax delivers entertainment news, behind the scenes secrets and all the Hollywood glamour!

Oups 2008 – 60 min.

Watch all the 2008 bloopers from the star system!

Le Top 40 MusiMax 2008 – 240 min.

Catch the 40 hottest videos of 2008

Le Top 5 de… – 120 min.

Our 4 star VJs (Mike Gauthier, Isabelle Lacasse, Claudine Prévost and Joanne Vrakas) share their top 5 videos of the year

Top20musimax.com anglo – 120 min.

Watch the top 20 most requested English-language videos of 2008 on musimax.com

Top20musimax.com franco – 120 min.

Watch the top 20 most requested French-language videos of 2008 on musimax.com

Top Albums – 120 min.

A two-hour look at Quebec’s top-selling albums in 2008

Karaoke en clips – 5 x 60 min.

Tune into MusiMax to watch the best karaoke videos each weeknight

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List of Holiday Specials on MusiquePlus

YEAR-END SPECIAL (1x120 min. – title TBD)

December 22

LE TOP 50 2008 (4x60 min.)

First airing: Monday, Dec. 22 to Thursday, Dec. 25 at 8 p.m.

KARAOCLIP (2x60 min.)

First airing: Thursday, December 25 at 12:30 a.m.

THE BEST IN MUSIC by genre (5x60 min.)

Buzzclip 2008: Mathieu Marcotte / First airing: Monday, December 22 at 7 p.m.

Rock 2008: Babu / First airing: Wednesday, December 24 at 1:30 a.m.

Pop 2008: Chéli Sauvé-Castonguay / First airing: Tuesday, December 23 at 5 p.m.

Hip Hop 2008: Marième Ndiaye / First airing: Tuesday, December 23 at 2:30 a.m.

123 punk 2008: Réjean Laplanche / First airing: Tuesday, December 23 at 4 a.m.

2008 COMEDY SPECIAL (1x60 min. – title TBD)

First airing: Saturday, December 27 at 12:30 a.m.

2008BLOOPERS SPECIAL (1x60 min. title TBD)

First airing: Friday, December 26 at 12:30 a.m.

INFO+, RADAR, BUM À TOUT FAIRE and ÉTAT CRITIQUE

Year-end specials

LES PLAYLIST DE…

Special guests present their playlists

The station will rush into the next season full throttle! Music, reality-TV, interviews and a load of interactive action! Catering to a young and hip audience that is connected on all ends to the TV, internet or mobile phone, we never fail to deliver! MusiquePlus is still a trendsetter for the hyperactive generation!

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List of Holiday Specials on TÉLÉTOON

Monday

Dec. 22

Tuesday

Dec. 23

Friday

Dec. 26

Wed.

Dec. 24

Thursday

Dec. 25

Christmas ROS block

Week of December 22

Since launching in 1997, TÉLÉTOON has been entertaining viewers with classic cartoons and brand new animation from Canada and around the world, in both English and French, 24 hours a day! Although kids flock to TÉLÉTOON to see their favourite characters, cartoons are not just for kids.

Christmas Special programs

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With its strong performance and original programming during the holidays, Astral MediaTVPlus can help you reach your consumers right where they live.