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SUSTAINABLE INNOVATION How can it be commercially viable?

Learn how sustainable innovation can be economically viable, from idea conception to market launch and legal protection. Discover the Orby, an award-winning innovation for children with cerebral palsy and the elderly, distributed through various channels with legal, funding, and manufacturing considerations. Explore the innovation journey of the Re-Time oral rehydration system for jetlag, shift workers, and more. Join the Innovation Network at Tonsley for commercialization support, R&D opportunities, and mentorship programs, including the Venture Dorm for aspiring entrepreneurs. Take the next step with a facility tour guided by Sandy Walker and Giselle Rampersad. Contact them at sandy.walker@flinders.edu.au or giselle.rampersad@flinders.edu.au to explore the Bachelor of Design and Technology Innovation.

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SUSTAINABLE INNOVATION How can it be commercially viable?

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  1. SUSTAINABLE INNOVATIONHow can it be commercially viable?

  2. What is innovation? Innovation = theoretical + technical + commercial conception invention exploitation Innovation is the management of all the activities involved in the process of idea generation, technology development, manufacturing and marketing of a new product or service. (Trott, 2012)

  3. Commercial considerations How can it be economically viable?How to protect the idea? Who would be the market for it? Who can we partner with to get the product/service to consumers?

  4. The Orby 2014 Hills Young Designer of the Year 2014 State iAward 2013 Silver Medal in the DIA Awards

  5. Innovation Considerations for the Orby The MarketChildren with cerebral palsy 3,400 (Australia) 21,200 (USA) 1,100 (UK) (Source: ABS, World Bank, Epilepsy Society)The Elderly Distribution/AccessHospitals, Women’s and Children’s Hospital, Repat Hospital, NDIS, Aged care, physios, Sony, Microsoft, Nintendo, Apple Legal Patenting TGA Approval FundingChannel 7 Children’s Research Foundation ManufacturingEllex Precise to 3D print

  6. The Re-Time Innovation Journey The MarketJetlag Shift workers Winter blues Legal Patenting Distribution/AccessAll sold online FundingVenture Capitalists Manufacturing partners Manufacturing

  7. Oral Rehydration System • Efficient Water Use • Glucose solution to increase efficiency of hydration • Two markets • Children in developing countries • Athletes for rehydration

  8. Innovation Network at Tonsley Business University Government R&D Centre

  9. Flinders Partners • Commercialisation arm of Flinders University • IP management: licences, spin-offs • Co-located at Tonsley • Design and Technology Innovation students work with FP in commercialising real life technologies

  10. New Venture Institute • Venture Dorm to mentor students in starting their own companies • Be a university that produces employers rather than only employees • Incubation Space • Also co-located at Tonsley • Year 12 students compete for Venture Dorm scholarship, credit towards their BDTI degree.

  11. Thank you.Next step: Tour of Facilities Sandy Walker & Giselle Rampersadsandy.walker@flinders.edu.au / giselle.rampersad@flinders.edu.au Bachelor of Design and Technology Innovation

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