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Nestle Brand Boot Camp Workshop. Nestlé USA Locations & Divisions. Interview Workshop. BE READY TO DEMONSTRATE THESE TRAITS THROUGH YOUR EXPERIENCES. What Are Companies Looking For?. Strategic Thinking/ Analytical/Problem Solving Skills Communication Consumer Empathy/ Insight

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Presentation Transcript
what are companies looking for

BE READY TO DEMONSTRATE THESE TRAITS THROUGH YOUR EXPERIENCES

What Are Companies Looking For?
  • Strategic Thinking/ Analytical/Problem Solving Skills
  • Communication
  • Consumer Empathy/ Insight
  • Entrepreneurial Mindset
  • Corporate Social Responsibility
  • Ethical Decision Making
  • Marketing Curiosity
  • Self Starter
  • Team Player
  • Impactful
  • Leadership Ability
  • Learning Agility
  • Vision
  • External Marketplace
interview basics
Interview Basics
  • Tell a story
  • Show interest in the company & their brands: do the research
  • Demonstrate your passion for marketing & consumer goods
  • Be prepared to field marketing and analytical questions
  • Demonstrate a logical thought process
  • Have a “skills inventory” based on your past experiences
  • Make sure your answers are authentic, not rehearsed
  • Be confident
  • An interview lasts from the time you say hello to the time you say good bye
  • PRACTICE, PRACTICE, PRACTICE
three types of questions
Three Types of Questions…

1

  • Know Yourself Motivations, background, education, Fit

CAR Method

Challenge

Action

Result

2

  • Behavioral-Based
    • Past predicts the Future

Use Marketing Frameworks

3

  • Case Based
    • Problem-solving/thought process
case based
Case-Based

Marketing Frame-

works

Types of Case-Based Questions

  • New Product Launch
  • Declining Sales
  • Pricing
  • Defending Against a New Competitor
  • Private Label Competition
  • Evaluating Creative
  • Creativity/Marketing Knowledge

Interviewer is trying to understand…

  • Approach to problem-solving
  • Strategic thinking/analytical skills
  • Do you know the right questions to ask
  • On-the-spot thinking
  • General business and marketing knowledge
  • Consumer insight knowledge
  • Preparation

Source: Case-Based Question Examples from the “Clorox Guide”

marketing frameworks
Marketing Frameworks
  • 4 P’s
  • S.T.P.
  • 3 or 5 C’s

Segmentation

Targeting

Positioning

Pricing

Promotion

Product

Place

Consumer

Competition

Company

Customer

Category

*Leverage Career Centers and resources from your Marketing Club

wrapping up the interview
Wrapping Up The Interview
  • Current events inside/outside the company and the impact of those events
  • Have thoughtful, relevant questions
  • Pay attention to the interviewer and ask questions about their experience, background, etc.
resources
Resources

Marketing blogs:

  • www.marketingvox.com
  • www.adrants.com

Brand Research

  • TV Commercials
  • Digital/Print Ads
  • Outdoor Billboards
  • Retail: Grocery, Convenience, Drug, Dollar, Club, and Mass
  • Harvard Business School Working Knowledge:
  • http://hbswk.hbs.edu/
resources for company info
Resources for Company Info

Nestlé USA Website

www.Nestléusa.com

Nestlé Ads

  • Store Visits
    • Visit stores and check out products in their “natural habitat:” on shelf!
  • Talk to Current Employees
  • Future Nestlé Events