Welcome to my article “Email Marketing for Beginners: Build a List That Makes Money” If you’ve written off email marketing as “old school,” it’s time to rethink that notion. Sure, email has been around longer than TikTok trends and viral cat videos, but unlike fleeting social media crazes, email remains a powerhouse with one of the highest returns on investment in digital marketing. Industry data shows that for every $1 spent on email marketing, businesses can expect approximately $36 in revenue. Not too shabby for campaigns you can send right from your couch—or yes, even your pajamas!
For those new to the game, the idea of “building a list” might feel like collecting email addresses in a forgotten spreadsheet. But don’t worry—it’s not about spamming strangers or buying dubious contact lists from shady sources online. Instead, it’s about attracting genuine, engaged people who actually want to hear what you have to say (they’re out there!). When done correctly, your email list becomes one of your most valuable business assets—a kind of exclusive VIP club where you’re the host, the DJ, and the bartender all at once.
In this comprehensive guide, we’ll walk you through everything you need to know about email marketing—from selecting the perfect email platform and writing compelling messages to automating your campaigns and tracking their success. By the end, you’ll be ready to turn that once-empty subscriber list into a lucrative, money-making machine. So grab your favorite drink, get comfy, and let’s get started on building an email marketing strategy that truly works!
I’ve written an extensive guide on this. You can explore it here >>
Thanks
Masud Karim
