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GDM. Global Database Marketing. Gary Dolberg. Ford Regions & Ford Dealers Products & Services. GDM , serving Ford 23 Years & counting! Data , a business's most valuable asset to achieving success!. Ford FDAA – Southern California Region Consistently Contacting In-Market Buyers.
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GDM Global Database Marketing Gary Dolberg Ford Regions & Ford Dealers Products & Services GDM, serving Ford 23 Years & counting! Data, a business's most valuable asset to achieving success!
Ford FDAA – Southern California RegionConsistently Contacting In-Market Buyers Andrew Frick, Director of U.S. Sales in a So Cal Board Meeting, July, 11th, 2018 mentioned – These are good close rates! • 17.2 • 71% • $126 • Million In-Market Buyers Contacted • Conquest • Ad Spend per Unit Sold (history to date avg.) GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
Ford & Lincoln Dealerships NationallyConsistently Contacting In-Market Buyers MillionIn-Market Buyers ContactedAd Spend per Unit Sold (2018 avg.) • 11.3$354 GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
South Bay Ford Lincoln – Total Campaign Sales Results – 3rd Party Tracked • M • M • M • M • M • . GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
South Bay Ford Lincoln – StoresSales Results – CRM Tracked • M • M • M • M • M • . GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
Conquest Sales Program – Guarantee & Investment Options • In-Market Buyers Only • Option 1 28.5 Million In-Market Buyers Contacted$354 Ad Spend per Unit Sold (2018 avg.) • In-Market Buyers PLUS Mailers, Emails, Phone #’s, Ad Spend per Unit Sold Guarantee: • Option’s 2-4 • Run 1 Pilot – Conquest Campaign – 50 Conquest Sales – $327 Ad spend per unit sold (PVR) Guaranteed(20,000 Emails, 10,000 Direct Mailers, 2,300 Phone #’s, Sales Guarantee, Individual store results) 32,300 Contacts • Option 2 • Run 2 – Conquest Campaigns – 100 Conquest Sales – $264 Ad spend per unit sold (PVR) Guaranteed(40,000 Emails, 20,000 Direct Mailers, 4,600 Phone #’s, Sales Guarantee, Individual store results) 64,600 Contacts 19% PVR Reduction over Option #1 • Option 3 • Run 3 – Conquest Campaigns – 150 Conquest Sales – $243 Ad spend per unit sold (PVR) Guaranteed(60,000 Emails, 30,000 Direct Mailers, 6,900 Phone #’s, Sales Guarantee, Individual store results) 96,900 Contacts 26% PVR Reduction over Option #1 • Option 4 GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
Ford FDAA – Southern California RegionConsistently Contacting – Conquest Service VINs • 2.1 • 100% • 489 • Million Conquest VINsContacted • Conquest • ROsper 10,000 VINs (2017 avg.) GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
Ford & Lincoln Dealerships NationallyConsistently Contacting – Conquest Service VINs Million Conquest VINsContactedConquestGross Profit per RO (history to date avg.)ROsper 10,000 VINs (history to date avg.) • 5.2 • 100 • $124 • 228 • Imagine starting over 228 New service relationships every 60 days! GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
VINs Contacted – CRM Service Tracking – South Bay Ford Lincoln • M • M • M • M • M • . GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
ConquestService Program – Guarantee & Investment Options • Conquest Service VINs • Option 1 7.3 Million Conquest Service VINs Contacted$124 Gross Profit per RO (history to date avg.)228 ROs per 10,000 VINs (history to date avg.) • Option’s 2-4 • Conquest Service VINs PLUS Mailers, Emails, Phone #’s, 228 RO’s per 10,000 Guarantee: • Run 1 Pilot Campaign – 32,300 Conquest Contacts – 228 ROs Guaranteed(20,000 Emails, 10,000 Direct Mailers, 2,300 Phone #’s, Service Guarantee, Individual store results) • Option 2 • Run 2 Campaigns – 64,600 Conquest Contacts – 456 ROs Guaranteed(40,000 Emails, 20,000 Direct Mailers, 4,600 Phone #’s, Service Guarantee, Individual store results) 20% Cost per Contact Reduction over Option #2 • Option 3 • Run 3 Campaigns – 96,900 Conquest Contacts – 684 ROs Guaranteed(60,000 Emails, 30,000 Direct Mailers, 6,900 Phone #’s, Service Guarantee, Individual store results) 26% Cost per Contact Reduction over Option #2 • Option 4 GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
Ford & Lincoln Dealerships – DMS Sterilization On average 52% of DMS VINs Have Invalid Addresses or No Longer Own • M • M • M • M • M • Solution: Sterilize your DMS removing all invalid VIN records • Save: 52% of your marketing dollars • DMS Sterilization – Option 1 • Verify Ownership and Address Hygiene Process • DMS Sterilization PLUS – Option 2 • Verify Ownership, Address Hygiene Process, Append Email and Phone # (when available) • BOTH Options Include Report VIN Records Processed:85,152 Marketable VINs Records:41,214 Invalid Addresses:29,887 No Longer Own:14,051 Invalid Emails:6,075 Valid Emails:32,850 Valid Ph #’s:38,700 GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
GDM DMS VIN Sterilization – more accurate than DMVs Gary Dolberg, consulting Ford dealers in one-to-one marketing for 36 years Email: GD@FordAdTeam.com • Direct : 480-443-4963 Ext 102 Mobile: 808-280-9422 GDM, serving Ford 23 Years & counting! Data, a business's most valuable marketing asset to achieving success!
