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Embracing Manual Drying: The Cultural Essence of M.Dryer for Rural India

The M.Dryer offers a practical solution for drying clothes that aligns with local practices and values across the Indian subcontinent. Designed for ease of use, especially for senior citizens, it reduces wrist strain while remaining energy-efficient and affordable. Mass production ensures low pricing, making it accessible for rural communities. Unlike mechanized devices, this manual dryer preserves the cultural essence of traditional drying methods, allowing for a personalized, region-specific experience in a modern context. Our mission is to maximize functionality while minimizing effort.

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Embracing Manual Drying: The Cultural Essence of M.Dryer for Rural India

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Presentation Transcript

  1. M DRYER

  2. WHY THIS PRODUCT ? • STANDARDISATION or LOCAL – is standardization absorbing the local essence or rather discarding them ? • LOCAL DESIGN – The instrument isknown to many as a day to day process for drying clothes, with hands • SPECIFIC TO REGION – almost the whole INDIAN SUB-CONTINENT does use this type of process • NEED IS THERE: RURAL AREAS AND SR CITIZEN -They know it best !

  3. BENEFIT • Less stress to the ‘WRIST’S • EASE OF HANDLING AND PRODUCTION – • Almost a regular known process • Regular inputs which are abundant and affordable • Mass production and low price • MANUAL OPERATION – no extra cost of energy, almost nil maintenance • OTHER SIMILAR PRODUCTS • Scratchers, face comb etc.

  4. OVERVIEW • MISSION: TO REDUCE EFFORT WHILE MANUALLY DRYING CLOTHES • CUSTOMER BENEFIT: EASY TO USE LOW COST GENERIC MANUAL DRYER • TARGET CUSTOMER : SR CITIZEN AND RURAL CITIZENS

  5. PRODUCT

  6. OVERALL VIEW

  7. WORKING PRINCIPLE - ROUGH Picture Courtesy: Internet

  8. AIM • TO MAXIMISE MANUAL FUNCTIONALITY • INDEPENDENT OF ANY ENERGY SOURCE • COST-EFFECTIVE FOCUS • MASS PRODUCTION • PENETRATIVE PRICING

  9. PHILOSOPHY • Most of the Machines are designed and suited to the WEST because of early inventions • Why Indian PANKHA was not mechanised ? Consumers are adopting to the standard model Consumers should create their suited model

  10. STILL TO GO … • MARKET INTELLIGENCE ON USE ENVIRONMENTS • R&D ON MATERIALS – if they can be available cheaper DESIGN – more finesse and ease • Production of FIRST PHYSICAL REPLICA

  11. THANK YOU

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