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ICOM: Your Global Independent Network for Integrated Communications

Discover ICOM, the independent global network designed for agencies seeking international resources, support, and connections. Founded in 1950, ICOM is comprised of local agencies that prioritize client needs over corporate bureaucracy. With members across 50 countries and total billings exceeding $2.5 billion, our network facilitates the exchange of ideas and resources while offering a strong local market focus. Join us to experience the benefits of a truly interconnected network that emphasizes collaboration, freedom, and integrated communication strategies.

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ICOM: Your Global Independent Network for Integrated Communications

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  1. INTRODUCING ICOM The global independent communications network

  2. FOR AGENCIES • Who want: • International resources, support & connections for clients • Exchange of ideas, information for their business • Who don’t want: • Distant management & control

  3. FOR CLIENTS • Who want: • International resource with local market focus • Local owners, integrated services ... where clients come first • Who don’t want: • Holding company bureaucracy • Wall Street focus

  4. ICOM is: • INDEPENDENT • INTERNATIONAL • INTEGRATED • INTERACTING • INTERCONNECTED

  5. ICOM IS INDEPENDENT • Founded 1950 as multi-local network • Agencies owned/operated locally • Members own ICOM • Cooperation high – overhead low

  6. ICOM IS INTERNATIONAL • Total billings + $2.5 billion USD • Total income + $380 million • 70 member agencies • 80 offices • 50 countries

  7. GLOBAL COVERAGE

  8. ICOM STRUCTURE • Entrepreneurial/collegial/no politics • Simple By-laws & Policies • Governed by Board of Directors

  9. ICOM FINANCES • Organized as non-profit • Income from member dues & fees • Budget approved annually, reviewed quarterly by the Board

  10. THE ICOM IDEA • What’s best from the multi-nationals • What’s best about being independent ICOM Independents Multinationals

  11. THE MISSION(s) • Provide effective integrated communications resources to clients internationally • Provide a free exchange of ideas, information & support for members

  12. INTERNATIONAL STANDARDS • ICOM agencies may use common formats • Strategy Forms • Client Communication Brief • Competitive Analysis Summary • Agency Media Brief • Agency Copy Brief • Media, Marketing, Creative Planning Models

  13. SHARED ACCOUNTS • Hilton (Hotels): Thailand/Creative Inhouse (lead), Rayken/China • Corningware (cookware): USA/C-K Chicago (lead) & USA/Viva Miami • AirTran (Airlines): USA/C-K Chicago (lead), Puerto Rico/Arteaga • ABIC (food): Brazilian Assn. of Coffee Indstries – Brazil/Rino Publicidade (lead & USA, Chile, Germany & France • Brooke Capital Corp (Insurance Agency Franchisor):Kansas City/BKV (lead agency), Chicago/CKPR

  14. SHARED ACCOUNTS • Guatemala Tourism Commission (Tourism): Guatemala/Jaquemate (lead) & El Salvador/Publinter & Brazil/Rino Publicidade • Oil Can Henry’s (auto service): USA Miami/Viva& USA Portland/Turtledove Clemens • European Commission (Consumer Rights): Belgium/Fast (lead ), Malta/Switch, Slovenia/Kraft & Werk, Czech Republic, Slovakia/Magic Seven, Hungary/Victoria CyberCom, Poland/BrandStorm • USO (nonprofit): USA Virginia/Williams Whittle (advertising) & USA/C-K Chicago (PR)

  15. SHARED ACCOUNTS • Wellcare (insurance): USA/C-K Chicago (lead) & USA Miami/Viva • Maxiefectivo (Financing): Guatemala/Jaquemate (lead), El Salvador/Publinter

  16. HOW IT WORKS • Lead Agency: • Prime client contact • Sets priorities, strategies & schedules • Works centralized or decentralized • Monitors/enhances work of network • Reports monthly: • Progress against goals • Competitive activity • Financial results

  17. ICOM IS INTEGRATED • Members do more than ads: • Strategic Planning • Public Relations • Direct Marketing • Sales Promotion • Event Management • Design & Identity • Interactive Development

  18. No member does everything, but the network can do anything

  19. ICOM IS INTERACTING • Annual International Management Conference • All agencies attend for 4 days • Venue rotates between regions • Beijing ‘09 • Annual Regional Meetings ’08 • Asia/Pacific - Taipei • Europe/Middle East/Africa - Bucharest • North American - Boston • Latin American – Lima

  20. INTERCONNECTED • ICOM web site: • www.icomagencies.com • ID: Team • Password: ICOM • Public side: • General Network Information • Member Portfolios • Publicity Clips, Newsletter • Contact Links

  21. INTERCONNECTED • Members Only side (protected): • Library of Cases, Creative Work • Past Speeches, Presentations • Comprehensive Search Engine • Client List Data Base • Forms & Stationery Downloads • Events Registration • Member Forums

  22. CLIENT BENEFITS • An international network resource that works well together with a local market focus • With agencies run by local owners offering integrated services ... where clients & staff are more important than Wall Street

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