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Discover ICOM: Your Alternative to Traditional Holding Company Agencies

Introducing ICOM, a unique network for international marketers seeking a local market focus without the burden of holding company bureaucracy. Established in 1950, ICOM is an independent, integrated organization with over 70 member agencies across 50 countries, generating total billings exceeding $2.5 billion USD. Our structure supports cooperation while maintaining low overhead, enabling flexible, fast, and cost-effective solutions for our clients. Join us to access a global communication resource that prioritizes your interests above corporate agendas.

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Discover ICOM: Your Alternative to Traditional Holding Company Agencies

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  1. INTRODUCING ICOM For international marketers looking for an alternative to the holding company agencies

  2. FOR MARKETERS • Who want: • International marketing communications resource with local market focus • Agency owners offering integrated services ... where clients’ interests come first • Who don’t want: • Holding company bureaucracy • Wall Street focus

  3. ICOM IS: • INDEPENDENT • INTERNATIONAL • INTEGRATED • INTERACTING • INTERCONNECTED

  4. ICOM IS INDEPENDENT • Founded 1950 as multi-local regional network to serve McDonalds in the USA

  5. ICOM IS INDEPENDENT • Agencies owned/operated locally • ICOM nembers own network – not the reverse • Cooperation high – overhead low • Without politics

  6. ICOM IS INTERNATIONAL • Total billings + $2.5 billion USD • Total income + $380 million • 70 member agencies • 80 offices • 50 countries

  7. GLOBAL COVERAGE

  8. ICOM STRUCTURE • Entrepreneurial/collegial/fraternal • Simple By-laws & Policies • Governed by Board of Directors • 2 Members from each of 4 regions

  9. ICOM FINANCES • Organized as non-profit • Members pay dues to belong • Without the bureaucracy & overhead of the multinationals, ICOM is usually faster, cheaper and more flexible

  10. THE ICOM IDEA • The best from the multi-nationals • The best about being independent ICOM Independents Multinationals

  11. THE MISSION • Provide effective integrated communications resources to member’s clients internationally

  12. INTERNATIONAL STANDARDS • ICOM agencies may use common formats • Strategy Forms • Client Communication Brief • Competitive Analysis Summary • Agency Media Brief • Agency Copy Brief • Media, Marketing, Creative Planning Models

  13. SHARED ACCOUNTS • New clients usually begin with one member of the ICOM network • However, there are a number of accounts that have grown to be served by multiple members • A few recent examples …

  14. SHARED ACCOUNTS Maison De La France (Tourism): France/Dassas (lead), Sweden/Morkman Tunisian Holiday (Tourism): Belgium/FAST (lead), Poland/Brandstorm, Hungary/Victoria CyberCom European Commission (Consumer Rights): Belgium/Fast (lead), Malta/Switch, Slovenia/Kraft & Werk, Czech Republic, Slovakia/Magic Seven, Hungary/Victoria CyberCom, Poland/BrandStorm Algoflash (Gardening Products): France/Dassas (lead), Belgium/FAST

  15. SHARED ACCOUNTS Petrobrás (Oil): Argentina/Diálogo (lead) & Uruguay/Da Vinci Maxiefectivo (Financing): Guatemala/Jaquemate (lead), El Salvador/Publinter Opticas Devlyn (Optical retail): Guatemala/Jaquemate (lead), El Salvador/Publinter AirTran (Airlines) - USA/C-K Chicago (lead), Puerto Rico/Arteaga Natura (Cosmetics/Beauty products) - Argentina/Diálogo (lead), Peru/Publicidad Causa

  16. HOW IT WORKS • Lead Agency: • Prime client contact • Sets priorities, strategies & schedules • Works centralized or decentralized • Monitors/enhances work of network • Reports monthly: • Progress against goals • Competitive activity • Financial results, etc

  17. ICOM IS INTEGRATED • Members do more than ads: • Strategic Planning • Public Relations • Direct Marketing • Sales Promotion • Event Management • Design & Identity • Interactive Development

  18. ICOM IS INTERACTING • Annual International Management Conference • All agencies attend for 4 days in spring • Venue rotates between regions • Annual Regional Meetings • Asia/Pacific • Europe/Middle East/Africa • Americas

  19. INTERCONNECTED • ICOM web site: • www.icomagencies.com • Public side: • General Network Information • Member Portfolios • Publicity Clips, • Monthly Newsletter • Contact Links

  20. CLIENT BENEFITS • An international network resource that works well together with a local market focus • With agencies run by local owners offering integrated services ... where clients & staff are more important than Wall Street

  21. Questions? Contact: Gary Burandt, Executive Director burandt@icomagencies.com Mobile: 1 720 261 4829

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