1 / 4

Trends in Mobile Shopping and Banking between the East and West

Trends in Mobile Shopping and Banking between the East and West . Eric Palmer SA – 4490 Amoroso. Research Topic:. R esearch on the use of mobile phones for shopping and banking

marty
Download Presentation

Trends in Mobile Shopping and Banking between the East and West

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Trends in Mobile Shopping and Banking between the East and West Eric Palmer SA – 4490 Amoroso

  2. Research Topic: • Research on the use of mobile phones for shopping and banking • Compare how Americans and Japanese use mobile phones to personal experience and data obtained from trip to Japan and empirical research articles • Determine how far behind the U.S. is in mobile banking and shopping • Determine the reasons behind successful mobile banking and shopping

  3. Research Model • Model • Global Mobile Telephone Development • Development of Mobile Internet in Japan • Emergence of Internet Shopping • Acceptance of Advertising • Mature Consumer Innovation Resistance • Purchase Intention

  4. Conclusions • United State and Japan have a higher use of mobile technology due to the higher wages • Global Mobile Phone development found that Mobile phones have a positive correlation to income, revenue from mobile phones, mobile network coverage and digitalization of mobile phones • United States are less acceptive to advertising then Japanese • Both United States and Japan need find better ways to market to mature consumers

More Related