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Insights from 2014 DC & Baltimore Communications Industry Survey

Explore key findings from the 2014 survey conducted by Capitol Communicator and WBA Research. Discover participant insights on the industry status, optimism levels, and trends shaping the communications sector in the region.

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Insights from 2014 DC & Baltimore Communications Industry Survey

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  1. 2014 DC & Baltimore Communications Industry Survey & Optimism Index

    Brought to you by Capitol Communicator and WBA Research June 12, 2014
  2. Supporting Organizations
  3. Objectives Who participated? How are things in general? How is the communications industry doing? How is the current job market? What is the role of technology and social media?
  4. Methodology

  5. Who participated?

  6. Company Profile 39 % Client 61% Industry Average of 18 years in business Median = 21 116 employees on average Median = 37
  7. Respondent Profile 51% Director/Senior Executive 24% Owner/President/CEO Have hiring responsibility 64% 20 years experience on average average of 43 years old

  8. How are things in general?

  9. Satisfaction with the Way Things are Currently Going in the Region Dissatisfied Satisfied
  10. Economic Conditions in the Region Current Conditions Getting Better/Worse? Satisfied Satisfied
  11. Personal Financial Situation Expectations for Next Year Compared to One Year Ago
  12. Reasons for Expecting to be Better Off 17% Less debt/Paying down loans 41% My business is going well Satisfied Satisfied Job advancement Annual pay increases 13% More jobs available 13% 17%

  13. How is the communications industry doing?

  14. Current Business Climate in Industry 61%
  15. Company Performance – Compared to One Year Ago 51%
  16. Company Performance – Compared to Competition 57%
  17. Company Performance – Expectations for the Future ? 68%

  18. How is the current job market?

  19. Staffing Needs 19% 54% expect staffing needs to increase in the next year 69% Entry level Increase
  20. Staffing Needs 56% say a gap in employment impacts hiring decision Increase

  21. What is the role of technology and social media?

  22. Types of Internet-Connected Devices Owned
  23. Types of Internet-Connected Devices Owned
  24. Types of Internet-Connected Devices Owned
  25. Daily Deal Websites Purchased coupons from a daily deal website in the past 2 months.
  26. Types of Social Media Used
  27. Perceptions of Social Media Is a way for media outlets to reach a broader audience than traditional news sources. AGREE Is replacing traditional news sources. Is a good source for objective information regarding the news of the world. DISAGREE
  28. Perceptions of Social Media AGREE Is a useful forum for people to discuss their opinions and feelings about newsworthy events. Provides useful discussion and reactions to newsworthy events. DISAGREE
  29. Perceptions of Social Media It keeps me more connected to people I might not otherwise communicate with. AGREE It keeps me updated about events that are happening. I have a closer relationship with my friends because of social media. I find most posts from my friends or those I follow to be interesting. DISAGREE
  30. What’s next?
  31. www.capitolcommunicator.comphil.rabin@capitolcommunicator.com@CapitolCom www.capitolcommunicator.comphil.rabin@capitolcommunicator.com@CapitolCom www.WBAresearch.comRHenley@WBAresearch.com DDutrow@WBAresearch.com
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