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Put the following products on the Product Life Cycle (PLC). Smart cars in Europe Smart cars in Canada Smart Cars in USA Cell phones Cigarettes in North America Cigarettes in the developing world Kit-Kat and Aero chocolate bars PC greenest shopping bag.

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put the following products on the product life cycle plc
Put the following products on the Product Life Cycle (PLC).
  • Smart cars in Europe
  • Smart cars in Canada
  • Smart Cars in USA
  • Cell phones
  • Cigarettes in North America
  • Cigarettes in the developing world
  • Kit-Kat and Aero chocolate bars
  • PC greenest shopping bag
slide2

Here are the products plotted in the PLC. You may disagree with some of the positioning. However, the exercise demonstrates the way in which marketers would use such a tool.

Kit Kat & Aero

Smart EU

Smart CDA

Cig Develop

Cig. NA

PC green bag

Smart USA

put the following products on the product life cycle plc1
Put the following products on the Product Life Cycle (PLC).
  • MS-DOS.
  • Internet Telephones (WAP or 3G).
  • Palmtop computers.
  • Play Station 2.
  • Sega Megadrive.
  • Fax machines.
slide4

Here are the products plotted in the PLC. You may disagree with some of the positioning. However, the exercise demonstrates the way in which marketers would use such a tool.

slide5
Think of your own products and services to challenge another group as to where they are on the PLC – be prepared to support your answer!