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Discover how partnerships with CallRail drive market presence, product innovation, customer acquisition, and retention, revolutionizing your marketing strategies for unparalleled success.
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MARTECH INTERVIEW WITH MIKE STOCKER, VP OF PARTNERSHIPS AT CALLRAIL www.martechcube.com
INTRODUCTION I’ve had the privilege of being deeply involved in the partnership landscape for over a decade, where I’ve been able to gain extensive experience across various companies in the tech industry. Having worked with companies such as Marketo (Adobe), Facebook (Meta) and RollWorks/NextRoll, I’ve been able to observe the evolving landscape of partnerships while contributing to the growth of each organization. I’m currently serving as the VP of Partnerships at CallRail, where my role encompasses overseeing both agency partnerships and strategic technology ecosystem partnerships www.martechcube.com
With your extensive marketing experience, how do you describe the importance of call tracking and how do your responsibilities reflect this? QUE - 01 How has the role of partnerships evolved in recent years and what do you anticipate to be the major priorities or focal points in the partnership landscape for 2024? QUE - 02 What are some of the existing pain points you think your customers are experiencing right now – how can partnerships help here? QUE - 03 www.martechcube.com
THANK YOU www.martechcube.com