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“Creating the Future of Play”

“Creating the Future of Play”. Presented by:. Iliana Barcelata Alejandra Gandara Maria Gandara VESL Speaking &Listening Class 4/14/14. Company formed in 1945. Founders: Harold Matson, Elliot Handler and Ruth Handler. Mattel History. Growth Mattel C reations. 1947. 2000. 1955.

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“Creating the Future of Play”

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  1. “Creating the Future of Play”

  2. Presented by: IlianaBarcelata Alejandra Gandara Maria Gandara VESL Speaking &Listening Class 4/14/14

  3. Company formed in 1945. • Founders: Harold Matson, Elliot Handler and Ruth Handler. Mattel History

  4. Growth Mattel Creations 1947 2000 1955 1997 1982 1977 1959 1968 1961 1993

  5. Some of the major products

  6. Type of Business 1.- Designer 2.- Manufacturer 3.- Commercialize

  7. Biggest and Successful Company

  8. Business Strategy

  9. Presence Around the World 150 Nations

  10. Headquarter is in “El Segundo, California

  11. Chief Executive Officer Bryan Stockton

  12. How is the experience buying Mattel products?

  13. Mattel outside its business Social Impact Educational programs CR's 100 Best Corporate Citizens Internships

  14. Interesting facts about Mattel • The world's largest toy company. • Consistently recognized as a top company to work for. • Barbie and Ken got their names from the creator’s children. • Controversial marketed as a woman that girls can aspire to be like.

  15. Thank You

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