Venture to Make Your Mark!

1. Venture to Make YourMark! Presenter Name, Ph.D. Presenter Title, Arizona State University   Last updated 06-29-07 www.asu.edu/asu101

2. Entrepreneurship at ASU • Involves all majors and disciplines • Leverages university knowledge • Spurs social development and economic competitiveness • Learn about Entrepreneurship at ASU: • http://www.asu.edu/ui/entrepreneurship/about/

3. Definition: Entrepreneurship“The Spirit of Creative Risk Taking” Creating new ventures that generate and capturevalue by realizing opportunities through creativity, innovation, knowledge, skill and passion while managing resourcesand risks! Entrepreneurship is the act of:

4. The Entrepreneurial Process Impact: My Mark Customers Products Services Projects Competition Resources Risks Plans Value Generation Venture Creation Value Capture The Global Market Opportunities: Problems, Unmet Needs, Hidden Desires My Core Competencies What do I do well? What is my passion?

5. The Global Market Context Environment Economy Society People, Planet & Profits

6. Global Economic Context The Ten Forces Fall of Berlin Wall Netscape IPO Work Flow Software Open-Sourcing Outsourcing Offshoring Supply-Chaining Insourcing In-forming The Steroids The Triple Convergence Global Web-Enabled Playing Field Horizontal Collaboration 3 Billion People In the Game Source: Friedman, Thomas L. (2005). The World Is Flat: A Brief History of the Twenty First Century. (Second Edition). New York: Farrar, Straus, Reese and Giroux.

7. Global Environmental Context System-Wide Stress 6 to 9 Billion people 2x built infrastructure 50% to 70% urban Coal plant per week Resource depletion Epidemics & disease Global warming Source: Lovelock, James (2006). The Revenge of Gaia: Earth’s Climate Crisis and the Fate of Humanity. New York: Basic Books.

8. Global Social Context Two Worlds North White Rich Pop. Slowing Hi-Tech HPSU • 2B < $2 / day • 1B lack water South Non-white Poor Pop. Growing Low-Tech Appropriate Technology Top of the Pyramid Bottom of the Pyramid

9. Opportunity Problems? Opportunities? Environment Economy Society People, Planet & Profits

10. Venture Creation For-Profit, Non-profit (NGO), Governmental, “Fourth Sector” Hybrid

11. Value Generation and Capture Your Mark: The Triple Bottom Line ECONOMIC Revenue Income Profitability Return on Investment Stakeholder Value SOCIAL Employment Health & Safety Diversity Education Arts & Culture Community Quality of Life ENVIRONMENTAL Energy Efficiency Water Availability Water Efficiency Waste Reduction Greenhouse Gas Reduction Carbon Footprint Reduction Biodiversity www.globalreporting.org

12. Core Competency “…fundamental knowledge, ability or expertise in a specific subject area or skill set…” Whatis.com “…something that a firm can do well and that provides customer benefits, is hard for competitors to imitate, and can be leveraged widely to many products and markets.” Hamel and Prahalad (1990):

13. Ideas One of the earliest theories of creativity considers it to be a divine glow. James L. Adams in his book Conceptual Blockbusting says “However, for most of us, creativity is more of a dull glow than a divine spark. And the more fanning it receives, the brighter it will burn.” [p.10].

14. Creativity Like anything else, there are those who are exceptionally creative because they have a special talent---the da Vinci’s, the "born teachers", those who don’t need business plans. For most of us, however, excellence requires sense of vocation, dedication, discipline and hard work. No secret to success will work unless you do.

15. Innovation “The application of knowledge in a novel way…” Innovation: Transforming the way business creates, An Economist Intelligence Unit White Paper “The introduction of something new” Dictionary.com The primary mechanism by which economic growth is created through “Creative Destruction” Schumpeter, 1934

16. Competitive Advantage Competitors Direct New Entrants Substitutes Do Nothing Elements of Advantage Cost Differentiation Quality Brand Loyalty Customer Relationships Other Relationships Market Presence Why will you do better than your competitors?

17. Resources & Risks Resources Money People Time Social Network Technology Plant & Equipment Facilities Risks Market Strategy Plan Risk Execution Financial Technology

18. A Poetic Approach to Entrepreneurship • VISION - Alice's Adventures in Wonderland, Lewis Carroll • PLANNING - Just-So Stories, Rudyard Kipling • PERSISTENCE - The Men That Don't Fit In, Robert W. Service

19. Where do we want to be? “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don't much care where,” said Alice. “Then it doesn't matter which way you go,” said the Cat. Vision From Chapter VI Pig and Pepper, Alice's Adventures in Wonderland, Lewis Carroll

20. All of the Questions! I keep six honest serving-men (They taught me all I knew); Their names are What and Why and When And How and Where and Who. From Just-So Stories, Rudyard Kipling Planning

21. Planning An intelligent plan is the first step to success. The man who plans knows where he is going, knows what progress he is making and has a pretty good idea when he will arrive.”   Basil S. Walsh quote Work consistently to achieve your Plan: “…Many business visionaries have failed as leaders because they could not execute. Processes and systems, discipline and efficiency are needed to create a foundation before creative ideas can be implemented and entrepreneurial vision can be realized.” -Howard Schultz, Chairman, Starbucks Source: Schultz, Howard. Yang, Dori Jones. (1999). Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time. New York: Hyperion.

22. Value of the Plan Communication vehicle Commitment to Perform Tool for calculating risks Yard stick for measuring and evaluating progress Budget as a means to achieve the plan---money is a result of doing something well and of doing something good (ethics)

23. How do you get there? “There's a race of men that don't fit in,    A race that can't stay still;So they break the hearts of kith and kin,    And they roam the world at will….. And each forgets, as he strips and runs    With a brilliant, fitful pace,It's the steady, quiet, plodding ones    Who win in the lifelong race….. He has failed, he has failed; he has missed his chance;    He has just done things by half.Life's been a jolly good joke on him,    And now is the time to laugh.Ha, ha! He is one of the Legion Lost;    He was never meant to win;He's a rolling stone, and it's bred in the bone;    He's a man who won't fit in. Persistence From The Men That Don’t FitIn by Robert Service

24. How do you get there? Should you always persist and never give up? Sometimes you need to reevaluate. If your plan is not still on track then maybe you need to update the plan. Are your goals, related to your plan, still the same? Bill Gates and Paul Allen started two companies, the first was called Traf-O-Data and the second Microsoft. If you haven’t heard of Traf-O-Data you can find out about it here. Gates and Allen started it as teenagers, ran it for several years, made a few dollars, and then it failed. They profited from the experience and did significantly better with Microsoft. Persistence and stubbornness are two different things. As long as your vision is consistent, persist in your actions. Vision, persistence and consistency of action should produce consistency of results. Persistence

25. Four Routes to Success Achieving Selling Managing Idea generating Source: Minor, John B. (1996). The 4 Routes to Entrepreneurial Success. San Francisco: Berrett-KoehlerPublishers.

26. Entrepreneurial Challenge Developing and refining your idea Getting others to “buy in” Implementing Working hard Persevering… Persevering… Persevering… Getting the results you want!

27. What can you expect? Exhilaration Terror Exhaustion Despair and sense of loss Source: E-Myth, Gerber

28. Entrepreneurs Persevere Have self-confidence Are passionate Are willing to take reasonable risks Can tolerate ambiguity Are open to new experiences Are competitive Are hard working, high energy, disciplined Are realistic and optimistic

29. Henry Ford, founder of the Ford Motor Company and creator of the first assembly line Tony Hawk, Professional Skateboarder, founded Birdhouse Skateboards and Hawk Clothing (sold to “Quicksilver”) Lillian Vernon, catalog retailer (first woman-owner enterprise to be traded on the American Exchange) Richard Branson founder of Virgin companies Mary Kay Ash, founder of Mary Kay cosmetics Bill Gates, the world’s richest man and co-founder of Microsoft Steve Jobs, co-founder of Apple computers Madame C.J. Walker, first self-made African American millionaire Business Entrepreneurs* Partially based on list in Famous Entrepreneurs at http://entrepreneurs.about.com/od/famousentrepreneurs/Famous_Entrepreneurs.htm

30. It’s not Just about Business and Money! In other fields, entrepreneurship does not involve creating individual profit, however the principles are the same: Developing an innovative idea A new way of doing things or seeing things Getting support for the idea Being able to implement the idea Bringing things to fruition

31. Advocacy In many fields the principles of entrepreneurship take the form of advocacy: Pleading for supporting an idea or position Providing active support for an idea or action Making a case Taking action

32. Artistic Entrepreneurship An Artistic Entrepreneur creates artistic or aesthetic capital which “…simply brightens or enriches peoples’ lives…” – John L. Thompson "Every artist is an entrepreneur." –Dr. Elliot McGucken “In the theatre, very much a business although not always a profitable one, all the principles of entrepreneurship come into play; knowledge, skill in techniques, courage to grasp opportunity, and the perseverance to see the enterprise through.” – ASU Professor Rick Cherwitz Thomas Kincaid, America’s most collected living artist Sir Andrew Lloyd Webber, Composer Russell Simons, Co-Founder of Def Jam record label Oprah Winfrey, founder of a media empire and one of the richest women in the world Sources: Thompson, John L. The World of the Entrepreneur, a New Perspective. http://en.wikipedia.org/wiki/Russell_Simmons; http://entrepreneurs.about.com/od/famousentrepreneurs/Famous_Entrepreneurs.htm

33. Political Entrepreneurship A political entrepreneur is a person who works towards providing something for the public in exchange of public support, votes, and public recognition* Someone who founds a new political movement or advocates a new idea Based on a definition developed by Choi Taewook (2004) "Promoting a Northeast Asia Economic Integration Policy", Korea Focus, May-April, 2004, vol 12, no 2.

34. Social Entrepreneurs “Social entrepreneurs identify resources where people only see problems. They view the villagers as the solution, not the passive beneficiary. They begin with the assumption of competence and unleash resources in the communities they're serving.“* Muhammad Yunus (Bangladesh) - Founder of microcredit an organization that give small loans to the poor who do not qualify for regular bank loans. Winner of 2006 Nobel Peace prize Marian Wright Edelman (U.S.) - Founder and president of the Children's Defense Fund (CDF) and advocate for disadvantaged Americans and children Susan B. Anthony (U.S.) - Fought for Women's Rights in the United States, including the right to control property and helped spearhead adoption of the 19th amendment. *David Bornstein. 2003. How to Change the World: Social Entrepreneurs and the Power of New Ideas. Oxford University Press.

35. ASU Young Alumni Entrepreneurs Read about ASU students just like you who are on their way to the top in all fields. They all share the entrepreneurial spirit. http://www.asu.edu/alumni/magazine/i03vo10n2/way_at_the_top.shtml Source: ASU Magazine. Vol 10(2).

36. Who is an Entrepreneur in the area you are interested in? The arts? Politics? Social justice? Business? Architecture? Athletics? Sciences?

37. Entrepreneurship at ASU University as Entrepreneur initiative – Kauffman Foundation http://entrepreneurship.asu.edu Resources for Student Ventures at ASU: The Edson Student Entrepreneur Initiative provides student-led teams with the resources such as office space, funding and training to start a new venture: http://www.studentventures.asu.edu/ Entrepreneurial Advantage Projects provide student-led teams with early funding to assist in the development of business concepts, prototypes, non-profit concepts, art exhibitions and other student-led initiatives. http://www.studentventures.asu.edu/

38. Entrepreneurship at ASU The Advanced Technology Innovation Collaboratory encourages innovative technology-based collaboration between ASU's faculty and small- to medium-size enterprises. Arizona Technology Enterprises brings together ASU’s researchers and industry partners to transform scientific discoveries into marketable products and services. The Arts, Media and Engineering Program brings together engineering, arts and science disciplines that are invested in media research and training. ASU Technopolis spurs innovation in Greater Phoenix by equipping technology, life science, and other innovative entrepreneurs with the skills and contacts they need to better succeed in the marketplace.  The Center for Healthcare Innovation & Clinical Trials builds upon the Master of Healthcare Innovation to involve nursing students and faculty in creating new healthcare innovations. The Center for New Media Entrepreneurship, in the Walter Cronkite School of Journalism, will involve students and faculty in the development of new media technologies.   The Center for Nonprofit Leadership and Management engages in social entrepreneurship and exists to advance nonprofit leadership practice so that organizations can better achieve their mission.   The Entrepreneurial Programs Office, in the Ira A. Fulton School of Engineering, increases the exposure of engineering students to entrepreneurial opportunities. 

39. Entrepreneurship at ASU IDeaLaboratory encourages the research and development of creative thinking and problem solving through direct engagement with small- and medium-sized design and technology ventures.  InnovationSpace, a collaboration among the College of Design, the Ira A. Fulton School of Engineering and the W. P. Carey School of Business, is an interdisciplinary product development course that emphasizes social and environmental responsibility.  Leadership for Educational Entrepreneurs Program is a federally funded national model Master’s program for charter school leaders who need both education and business skills to successfully increase student achievement.  Performing Arts Venture Experience, in the School of Theatre and Film, focuses on educating students, artists, and educators about how the principles of entrepreneurship can support the development of creative opportunities for artists of all kinds.  Skysong, or the ASU/Scottsdale Center for New Technology, and Innovation will act as a hub for knowledge-driven industries, technology innovations, and commercial activities.  Spirit of Enterprise Center serves as a centralized resource to help small and medium-sized businesses continuously improve business practices.  Technology Venture Clinic is a teaching laboratory where students from several disciplines, including law, business, engineering and science, take part in the technology transfer process.

40. Entrepreneurship courses at ASU W. P. Carey Management Department courses MGT 440 Small Business and Entrepreneurship MGT 445 Business Plan Development W. P. Carey Management Department certificate in Entrepreneurship http://wpcarey.asu.edu/up/smallbusiness.cfm

41. Entrepreneurship courses at ASU ASU at the Polytechnic minor in small business http://www.east.asu.edu/ecollege/businessadmin/index.html BIS Org Studies concentration (David Thomas) http://www.asu.edu/duas/bis/org_studies/ Barrett Honors entrepreneurship course Honors Theses involving business plans

42. Entrepreneurship courses at ASU MBB 490 – Business of Biotech (Guy Cardineau) HSA 598 – CBS masters course in Biotechnology Venture Management & Entrepreneurship (Brad Kirkmann-Liff) http://www.azbioindustry.org/index.html

43. Entrepreneurship courses at ASU My Life Venture:Make Your Mark!! With its first offering in Spring 2008, this course will provide you the tools to create your own personal action plan, to create your life and not just your job. Whether you want to start a venture or be a social or political entrepreneur, you will have the means to consider how to evaluate opportunity and consider financial options and obstacles. Think outside the box, maximize your impact, create your life as a venture.

44. Entrepreneurship:What will be YourMark?