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Exploring the Fascination with Celebrity Culture: PR Strategies and Ethical Considerations

This article delves into the powerful role of public relations in shaping celebrity culture, addressing how individuals such as Princess Diana and Tiger Woods navigate the complexities of fame and public perception. It analyzes the strategies employed in handling notoriety, repairing bad images, and conducting personality campaigns. The piece also sheds light on the ethical dilemmas faced by publicists in managing their clients' public images, along with techniques for promoting entertainment events, including the intricacies of ticket sales and publicity in the movie industry.

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Exploring the Fascination with Celebrity Culture: PR Strategies and Ethical Considerations

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  1. ENTERTAINMENT By: ArianaCostadini April 28, 2011 PR Applications

  2. Fascination with Celebrity • A dominant factor in today’s mass media is the publicizing and glorifying of CELEBRITIES.

  3. Enduring Celebrity: When the Good and Beautiful Die Young • PRINCESS DI

  4. Factors in the Cult of Personality • Fame • Notoriety • Self-Glorification • Repair of a bad image Tiger Woods apology • Desire for money • Psychological Explanations

  5. The Practitioner’s Responsibility • DAMAGE CONTROL: A practitioner handling an individual client is responsible for protecting the client from bad publicity as well as generating positive news. • EHICAL PROBLEMS FOR PUBLICISTS

  6. Conducting a Personality Campaign • Interview the Client • Prepare a Biography of the Client • Plan a Marketing Strategy • Conduct a Campaign • Record the Results

  7. Promoting an Entertainment Event • Publicity to Stimulate Ticket Sales • An Example: Publicizing a Play • The “Drip-Drip-Drip” Technique • A Look at the Movie Industry

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