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By: Cristina Coons, Crystal Langaigne , Lauren Jackson, Dana Salem and Thomas Waterman

By: Cristina Coons, Crystal Langaigne , Lauren Jackson, Dana Salem and Thomas Waterman . The Team. Industry. Increase popularity Over the last several years, the premium headphone market has exploded U.S. sales of headphones that cost $100 or more increased 73% in 2012

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By: Cristina Coons, Crystal Langaigne , Lauren Jackson, Dana Salem and Thomas Waterman

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  1. By: Cristina Coons, Crystal Langaigne, Lauren Jackson, Dana Salem and Thomas Waterman

  2. The Team

  3. Industry • Increase popularity • Over the last several years, the premium headphone market has exploded • U.S. sales of headphones that cost $100 or more increased 73% in 2012 • Premium headphones now make up 43% of all headphone sales • Those who own premium headphones have an average of 2.3 pairs • The biggest player in this market is Beats by Dre • 64% market share

  4. Product • Beats By Dr. Dre • In-depth experience of enjoying everyday activities. All-in-one MP3 earphone with: • 100% secure and comfortable fit • Crystal clear sound • Drag & drop options for up to 1,000 songs • Bluetooth features

  5. http://www.youtube.com/watch?v=CWoCaGHhOQo

  6. Company Target market Objectives/Goals Music Industry Producers DJs Artist Youth College Students Young Adults Groups Athletics teams GOAL: Reach the athletic audience, as well as a vast majority of the “non-athletic” Objectives: We who hope to reach audiences of all ages. College student, and young business men and women Promoting everywhere Increase product knowledge Tradeshows, promotional advertising, radio stations, free giveaway. Reach mass audience

  7. Competitors Bluebudsby Jaybird Bose Headphones SignalPlustechnology Shift Bluetooth audio Directs sound into the ear for deep bass and extended frequency response hands-free calling customized fit (3 pairs of Secure Fit ear cushions and tips Advanced noise reduction Rich base Additional cable with inline mic/remote for music and call functions SIE2i

  8. Digital Media Marketing Plan

  9. Landing Page Goal • Convert site visitors into leads • Optimized to direct the visitor’s attention to sign up for our mailing list • Receive a 10% off coupon • Directed to our main website • Browse and purchase our product http://cristinac.x10.mx/beats-by-dre/

  10. Website http://beatsbydre-ucf.weebly.com/

  11. Email Campaign Using all of the personal contact information gathered from the landing page and the website, an informational email campaign will be initiated: • 1st Email • Contain information about Beats By Dreproducts • Intriguing video • A call to action • Contact information • Unsubscribe button. • Purpose • To follow up • Remind • Opportunities • 2nd Email • Update potential customers about savings deals, and more opportunities to buy the products. • After two attempts • Monthly emails will be sent out • Informing potential customers of trending music of the month • Included in these emails • Link to website and Facebook page.

  12. Affiliate Marketing Our objective is to tap into music bloggers who are highly relevant and influential in their respective online followings. • Bloggers include articles and blogs using Beats by Dre products • Brand’s equity gains credibility quickly • Target audience will adopt the products earlier • Incentives to support Beats by Dre. • This incentive will be affiliate links. • If anyone uses the particular link posted by a blogger to purchase a Beats by Dre product, that blogger will make a percentage of the profit

  13. Why have Social Media Presence? • Companies connect with new consumers • Current consumers get to connect on a more personal level • Interact with other consumers • Brand awareness/recognition • Larger, more interactive audience on a daily basis

  14. Analytics Google analytics for our landing page • To track new visitors and recurring ones • Number of visitors, page views, and time duration on our page. • (9) unique visitors • Forty-five views • Average visit duration was around 6 minutes • page/visit ratio of 2.37). • Audience consists of 47.6% of new visits, 52.6% of those visitors are returning to view the page • Bounce rate of over 75% • Using Google Analytics we can improve our page appeal to further increase views, viewers, duration on the page and decrease our bounce rate.

  15. Improvements/Conclusion • Carefully Monitor • Website, Landing Page • Facebook page • Twitter • New social media outlets • Continue to reach out to current and new target markets • Sell other product options

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