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For MoveOn.org. Workforce Development: An Analysis of Federal Workforce Policy & Recommended Engagement Strategy. Presented By: Ian Roth and Matthew A. Poland, Policy Consultant s K Street Ventures. Outline. Introduction and History Policy Cycles: Job Training Partnership Act (JTPA)

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for moveon org
For

MoveOn.org

Workforce Development: An Analysis of Federal Workforce Policy

& Recommended Engagement Strategy

Presented By:

Ian Roth and Matthew A. Poland, Policy Consultants

K Street Ventures

outline
Outline
  • Introduction and History
  • Policy Cycles:
    • Job Training Partnership Act (JTPA)
    • Workforce Investment Act (WIA)
    • Current Cycle – Formulation / Adoption
  • Stakeholder Analysis
  • Policy Theories
  • Engagement Strategy
introduction and history
Introduction and History

Workforce development: The coordination of public and private sector policies and programs that provides individuals with the opportunity for a sustainable livelihood and helps organizations achieve exemplary goals, consistent with the societal context. Jacobs & Hawley (n.d., p. 12)

1973

1913

1935

1933

1862

policy cycles jtpa 1973 1998
Policy Cycles: JTPA (1973-1998)
  • Agenda Setting (1973-1978)
    • Evaluation of CETA
    • High unemployment, recession (late 70s)
    • Change of Presidency
  • Formulation (1978-1982)
    • CETA Reauthorization (1978) - Private Industry Councils
    • Stronger Business Involvement
    • Devolvement / Role Clarity
  • Adoption - 1982
    • “New federalism” - Reagan
    • Dropped public service employment, hallmark of CETA
    • Switch from geography to function
policy cycles jtpa 1973 19981
Policy Cycles: JTPA (1973-1998)
  • Implementation (1982-1984)
    • From geography to function
    • Successful in targeting low-income and unemployed (LaLonde, 1995)
  • Evaluation (1984-1998)
    • Adults received a net benefit from participating, youth did not (UW Study)
    • Net social benefit positive for adults, negative for youth (UW Study)
    • Too small of a budget to be effective (Friedlander et al., 1997)
    • Measures used by DOL are only weakly correlated to impact (Barnow, 2000)
policy cycles wia 1982 present
Policy Cycles: WIA (1982-Present)
  • Agenda Setting (1982-1998)
    • Evaluation of JTPA
    • Concerns about Efficiencies & Effectiveness of JTPA Programs
    • Change of Presidency - Reagan to Clinton
  • Formulation (1982-1998)
    • JTPA Reauthorization
    • Workforce Investment Boards
    • 5 Performance Measures - DOL negotiation with each state
    • One-Stop Centers
    • Individual Training Accounts
policy cycles wia 1982 present1
Policy Cycles: WIA (1982-Present)
  • Adoption (1998)
    • HR 1358
    • 90% Support
  • Implementation (1998 - Present)
    • Service Delivery Areas (SDAs)
    • Not income-based
  • Evaluation (1998 - Present)
    • 7 Key Princples
    • Service coordination
policy cycle current 2003 present
Policy Cycle: Current (2003-present)
  • Agenda-setting (2003-2012)
    • Originally due to be reauthorized in 2003 (GAO, 2011)
    • Need for better funding formula for workforce services
    • Better performance outcomes
    • “Great Recession” of 2008, more job seekers looking for services
  • Formulation (2012 - present)
    • House passed the SKILLS Act in March (Supporting Knowledge & Investing in Lifelong Skills)
      • Further consolidation, reduction in funding - loss of $1B
      • No regional focus required
      • Cuts all youth-specific funding, programming, etc.
      • Primarily business-focused, diminishes educational system and CBO involvement in workforce development
policy cycle current 2003 present1
Policy Cycle: Current (2003-present)
  • Formulation (2012 - present) – cont.
    • Senate bill: Workforce Investment Act of 2013
      • Motion filed to bring to floor, likely not until Jan
      • Minimal consolidation of programs
      • Regional focus required of local plans
      • Retains most youth programming and funding
      • Strengthens relationship of education systems and CBOs in workforce services
    • What’s next?
      • Adoption - if Senate bill passes, will go to conference committee for reconciliation (2014)
stakeholder analysis skills act supporters
Stakeholder Analysis: SKILLS Act Supporters

Arguments:

  • Workforce development should be business-led
  • Workforce services need to be more efficient and streamlined

Who are they?

Businesses/ Employers

  • U.S. Chamber of Commerce
  • National Association of Manufacturers
  • National Restaurant Association
  • National Retail Federation

Leverage:

  • Represent many businesses and “what is good for the economy”
  • Lots of $$
  • Strong Washington lobbies
stakeholder analysis skills act supporters1
Stakeholder Analysis: SKILLS Act Supporters
  • Conservative Think Tanks and General Conservative Interest Groups
    • Heritage Foundation
    • Americans for Tax Reform
    • The Cost of Government Center
  • Leverage:
    • Data / Research
    • Members to mobilize
stakeholder analysis wia 2013 supporters senate
Stakeholder Analysis - WIA 2013 Supporters (Senate)

Arguments:

    • Workforce services need to be more efficient and streamlined
    • Strengthening workforce investment system accountability.
    • Promoting innovation and best practices within the workforce investment system.

Unions:

  • AFL-CIO
    • Teachers, Engineers, Trades, Autoworkers, Steelworkers

Leverage:

  • Representing workers &“what is good for the American worker”
  • Mobilizing worker membership
  • Strong Washington lobbies
stakeholder analysis wia 2013 supporters senate1
Stakeholder Analysis - WIA 2013 Supporters (Senate)

Workforce Development Interest Groups:

  • National Skills Coalition
  • National Coalition for Literacy
  • National Youth Employment Coalition

Leverage:

  • Representing practitioners and “what works in workforce development”
  • Data, best practices, on-the ground experience
  • Some lobbying connections
policy theories
Policy Theories
  • Incrementalism
    • “Muddling Through” - Lindblom
  • Pluralism
    • Dispersed Power – Dahl
  • Advocacy Coalition Framework
    • Policy Subsystems - Sabatier
engagement strategy moveon org
Engagement Strategy - MoveOn.org

Goals:

  • Pass WIA 2013 Bill in the Senate (early 2014)
  • Advocate for sector-based strategy added to bill in reconciliation (early to mid-2014)
  • Pass reconciliation bill passage with sector-based strategy added (mid-2014)

Tools:

    • Social Media:
      • Facebook
      • Twitter
      • LinkedIn
    • Get-Out-The-Vote
    • E-mails

Calls to Action:

    • Phone calls/E-mails to Senators and Representatives
    • Live events
    • Demonstrations
engagement strategy moveon org1
Engagement Strategy - MoveOn.org

Steps to Success:

1. Identify target constituents and get them involved to act:

  • Democrats / Progressive (largely MoveOn constituents already)
  • Labor Unions
  • Workforce Development Professionals
  • Business Owners (currently lacking as supporters of WIA 2013/2014)

2. Create online petitions and fundraising opportunities to garner support

3. Create Campaigns to e-mail and call Representatives and Senators

  • Specific asks at the stages of the bills with template e-mails, call scripts & asks for $$
  • Solicit funding for ads and media

4. Organize live events/rallies/house-parties/networking for publicity & fundraising

5. Explore Initiative process/get signatures on petitions to present to Legislators and media

6. Create “BUZZ” to elicit media attention and social media attention

7. Tie to other campaigns: Living Wage, Voter Registration, Statewide Election, Immigration...

for moveon org1
For

MoveOn.org

Workforce Development: An Analysis of Federal Workforce Policy

& Recommended Engagement Strategy

Presented By:

Ian Roth and Matthew A. Poland, Policy Consultants

K Street Ventures

QUESTIONS?