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Designing Search for Humans

Prof. Marti Hearst UC Berkeley Strata Conference 2012 searchuserinterfaces.com. Designing Search for Humans. Feelings Conversing Sociability. Consider the Human. Shutterstock: http://www.faqs.org/photo-dict/phrase/3404/emoticons.html. Aesthetics Emotional Stages Flow. Feelings.

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Designing Search for Humans

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  1. Prof. Marti Hearst UC Berkeley Strata Conference 2012 searchuserinterfaces.com Designing Search for Humans

  2. Feelings Conversing Sociability Consider the Human

  3. Shutterstock: http://www.faqs.org/photo-dict/phrase/3404/emoticons.html

  4. Aesthetics Emotional Stages Flow Feelings

  5. Feelings: The Importance of Aesthetics • With an aesthetically pleasing design: • People will enjoy working with it more • People will persist searching longer • People will choose it even if it is less efficient Nakarada-Kordic & Lobb, 2005, Ben-Basset et al. 2006, Parush et al. 1998, van der Heijden 2003

  6. Feelings: The Importance of Aesthetics • Small details matter • A left hand side line vs. a box for ads • The line integrates the results into the page • Balancing white space with content • Balancing font color, shape, and weight Hotchkiss 2007

  7. Feelings Kuhlthau on informational AND emotional stages in search Uncertainty and apprehension Initiation Confusion, uncertainty, doubt, frustration Selection Exploration Optimism (after deciding) Formulation Confidence dawning * Collection Confidence growing Relief and satisfaction (or disappointment) Presentation (Assuming novice researchers engaged in challenging tasks)

  8. Feelings: The Importance of Flow

  9. Feelings: The Importance of Flow From Csikszentmihalyi, M. (1991). Flow: The Psychology of Optimal Experience. HarperCollins via Bederson, Interfaces for staying in the flow, ACM Ubiquity 5(7), 2004

  10. Properties of Interfaces with Flow Inviting Supports interrupt-free engagement in the task No blockages Easy reversal of actions Next steps seem to suggest themselves Supplies guidance Task-specific Light weight

  11. People like to talk Conversing

  12. Recent Trends • Phone-based devices widely used • Naturally accepts spoken input • Difficult to type on • Touch screen interaction increasingly popular • Also difficult to type on • Speech recognition technology is improving • Huge volumes of training data is now available • What are the impediments?

  13. We need a “cone of silence”

  14. Alternative text entry swype.com Gesture search, Li 2010

  15. Speaking leads to conversation • People naturally prefer a give-and-take • Dialogue is getting closer with a combination of • Massive behavioral data • Intense machine learning research • Advanced user interface design • Real-time contextual information

  16. : Dialogue SIRI came out of the DARPA CALO project

  17. People are Social; Computers are Lonely. Don’t Personalize Search, Socialize it! Sociability

  18. Social Search Asking: Communicating directly with others. Implicit: Suggestions generated as a side-effect of search activity. Collaboration: Working with other people on a search task. Explicit: knowledge accumulates via the actions of many.

  19. Social Search: Asking for Answers Asking experts in a social network Richardson and White, WWW 2011

  20. Social Search: People Collaborating Pickens et al., SIGIR 2008

  21. Social Search: People Collaborating Jetter et al., CHI 2011

  22. Summary: Consider the Human • Feelings • Emotional responses to information seeking • Aesthetics • Flow • Conversing • Audio and video are the future • People prefer a natural dialogue • Sociability • Search as a social and collaborative experience • Turning to others for certain types of task • Sharing information for next-generation knowledge management

  23. Full text freely available at: http://searchuserinterfaces.com Thank you!

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