slide1 n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Renter of the Future McCrindle Research for Optus PowerPoint Presentation
Download Presentation
Renter of the Future McCrindle Research for Optus

Loading in 2 Seconds...

play fullscreen
1 / 4

Renter of the Future McCrindle Research for Optus - PowerPoint PPT Presentation


  • 1133 Views
  • Uploaded on

RESEARCH OBJECTIVES nIn December 2015 Optus commissioned McCrindle Research to conduct research into the attitudes, behaviours, and technology trends of Australian renters. This report provides a brief top-line overview of the key findings of the Renter of the Future study. nRESEARCH METHODOLOGY nRenter of the Future: A snapshot of the sentiment, attitudes, and behaviours of Australian renters is the collation of data gained through a quantitative survey launched to a national panel of Australians who are renting. This survey was in field from 2nd December to 7th December, yielding 1,007 completed responses across Australia’s capital city and major city areas. nn  nRESULTS nChoice Renters versus Forced Renters nn3 in 10 Australian renters (30%) choose to rent because of the lifestyle, regardless of whether they can buy or not. nThroughout this report, the 70% of Australian renters who selected that they are ‘forced to rent’ are called Forced Renters, and the remaining 30% are called Choice Renters. nn  nTechnology purchase behaviour nn1 in 7 (14%) keep up to date with the latest technology and usually have the latest model. nA further 3 in 10 (30%) are somewhat aware of technology improvements and will get the latest model where possible. nThose either keep up to date with the latest technology or are somewhat aware of technology improvements are defined as Early Adopters with the rest being defined as Convenience Adopters. nnnnStability Renters versus Flexibility Renters nnStability Renters are those who prefer to live in the same place for as long as they can or prefer staying in the same place for a while but are open to moving when convenience requires it. Those in the other two categories are defined as Flexibility Renters. nAustralians prefer stability (first two options; 73%) over flexibility (latter two options; 27%) with almost 2 in 5 (37%) preferring to live in the same place as long as they can. nnnnnnLocation versus the home itself nnThe location and area matter more than the building and home itself to 3 in 5 Australian renters (60%) with the remaining 2 in 5 (40%) indicating that the building and home itself matter more than the location and area. n  nRenter behaviour nnIn the past 12 months almost 3 in 5 (58%) respondents had contacted someone to make repairs at least once, almost 3 in 10 (29%) had played loud music that neighbours could hear and more than half (52%) had ordered takeaway online.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

Renter of the Future McCrindle Research for Optus


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

THE RENTER OF THE FUTURE

A SNAPSHOT OF THE LIFESTYLE OF AUSTRALIAN RENTERS

Nationally there are almost 7 million Australians living in rented homes, which makes

renters a massive demographic and economic force in Australia. Renters are almost 10

years younger than home owners, are twice as likely to live in medium and high density

accommodation, and move at four times the frequency of those paying off a mortgage.

Three in 10 of these households are choice renters and for them the Aussie dream is

not owning their own home; as renters they are already living their dream lifestyle.

These ‘choice renters’ are three times more likely to be tech savvy early adopters with

more devices.

- Mark McCrindle, Social Researcher

WHO ARE AUSTRALIA’S RENTERS?

All Australians

Australian renters

HOME OWNERSHIP

WHERE AUSTRALIAN

RENTERS LIVE

AGE

Renters are significantly younger than non-renters:

30% of Australians rent, 42% own their home with a

mortgage, and 28% fully own their home.

35.1

44.7

63%

14%

22%

The median age of adults

living in a rented home is

35.1 years

The median age of adults

living in all private

dwellings is 44.7 years

30%

42%

28%

Detached

house

Semi-detached

house

VS.

Apartments

or units

Rent

Mortgage

Own outright

INTERNET

18% of rentals have

no internet connection,

compared to 13% of

all Australian homes.

TENURE

77%

8%

10%

18%

The average renter stays in their home for just 1.8 years.

This compares to 8 years for those who own their home

with a mortgage and 18 years for those who own their

home outright.

ALL AUSTRALIANS

(regardless if renting or owning their home)

AUSTRALIA’S FOUR RENTAL PERSONALITIES

WHICH RENTAL PERSONALITY ARE YOU?

LEGEND

Z: Generation Z Y: Generation Y X: Generation X BB: Baby boomers B: Builders

HD: High density MD: Medium density DH: Detached house

Choice Renters:

choose to rent because of the lifestyle

PRAGMATIC LIFESTYLERS (PL)

You’ve been renting for quite some time and are happy to be doing so.

Taking the unconventional route against home ownership, or perhaps

choosing to invest elsewhere, you’ve chosen to focus on other things

than paying a mortgage or staying up to date with the latest tech trends.

TECH LIFESTYLERS (TL)

30%

You’re on the move and like to stay with the times, digitally connected

and probably working full-time. You keep your options open and would

seriously consider moving somewhere else if provided with the opportunity.

You’re likely living in an apartment amidst the hustle and bustle of the city.

Choose to rent

HD MD DH

Z

Y

X

BB

B

Z

Y

X

BB

B

HD MD DH

12% 18%

44%26%

56%

Convenience Adopters of technology: get the most out

of their devices and only update when they need to

44%

Convenience adopters

Early adopters

Early Adopters of technology: keep up to date with the

latest technology and where possible have the latest model.

Z

Y

X

BB

B

HD MD DH

Z

Y

X

BB

B

HD MD DH

PRAGMATIC HOMESEEKERS (PH)

You feel like you’ve missed the boat when it comes to the real estate

market, and now it might be too late to get started on that mortgage.

You might have spent decades renting, or are renting again after having

settled somewhere else. Your preference is to update your devices only as

needed – you’re secure enough to know you don’t need the latest gadget.

TECH HOMESEEKERS (TH)

You stay connected online and love keeping up with technology.

You’ve been renting for a few years and would be keen to settle

down if you could afford to buy a place in the area that you love.

You’re motivated by the location you live in and if the opportunity

provided itself to stay there, you’d be keen to.

Forced to rent

70%

Forced Renters:

say they are forced to rent

TO STAY OR TO GO?

73%

27%

STABILITY

FLEXIBILITY

Tech Lifestyler

Tech Homeseeker

Pragmatic Lifestyler

38%

62%

ARE STABILITY RENTERS

prefer to stay in the same place for a while

66%

34%

74%

26%

ARE FLEXIBILITY RENTERS

like the flexibility of moving when they want to

Pragmatic Homeseeker

91%

9%

slide2

THE RENTER OF THE FUTURE

WHAT AUSTRALIANS LOOK FOR IN RENTAL PROPERTIES

THE BEST THINGS ABOUT RENTING

38%

The ability to

change locations/

suburbs easily

24%

Easier to upsize

or downsize as

needed

18%

Flexibility to travel

for extended

periods of time

TOP 5 LIFESTYLE FEATURES RENTERS LOOK FOR

ACCESS TO CABLE INTERNET

35%

39%

23%

27%

TL

TH

PL

PH

1.

38%

Allocated parking spaces

2.

32%

The ability to have pets

3.

31%

Access to cable internet

STRENGTH OF MOBILE PHONE SIGNAL

29%

28%

28%

21%

TL

TH

PL

PH

4.

25%

The strength of a mobile phone signal

5.

22%

The number of power points within rooms

INTERNET & POWER POINTS

Forced Renters and Stability Renters are more likely to find the

inability to change the positioning of power points to be irritating

than Choice Renters and Flexibility Renters.

FORCED RENTERS (HOMESEEKERS)

28%

15%

CHOICE RENTERS (LIFESTYLERS)

32%

STABILITY RENTERS

26%

19%

of renters say that one of the most

irritating things about moving into

a new rental property is the time

it takes to connect the internet.

FLEXIBILITY RENTERS

FEELS LIKE HOME: Top ways Australian renters have changed their homes

50%

40%

30%

20%

10%

0%

46%

Hung photo frames

or artwork

35%

Added rugs to floors

29%

Updated curtains

17%

Created additional

storage

17%

Changed light

fixtures

15%

Painted walls

slide3

THE RENTER OF THE FUTURE

RENTER BEHAVIOUR AND TECH

AUSTRALIA'S TECH-SAVVY RENTERS

RELY ON INTERNET CONNECTIVITY TO

CARRY OUT EVERYDAY TASKS.

TECH LIFESTYLERS:

Tech Lifestyler

Average Australian renter

66%

32%

31%

27%

have ordered takeaway online

in the last year at least once

(38% more than once)

have caught a lift with a rideshare

driver in the last year at least once

(14% more than once)

have hired someone to do personal

tasks at least once in the last year

(11% more than once)

have used an online site to rent

their room/unit out in the last year

(11% more than once)

66%

32%

31%

27%

52%

15%

12%

8%

RENTER BEHAVIOUR

At least once in the last year

Tech Lifestyler

Tech Homeseeker

Pragmatic Lifestyler

Pragmatic Homeseeker

70%

Average Australian renter

60%

50%

40%

30%

20%

10%

0

RENTED THEIR ROOM /

UNIT OUT

ORDERED TAKEAWAY ONLINE

CAUGHT A LIFT WITH A

RIDESHARE DRIVER

HIRED SOMEONE TO DO

PERSONAL TASKS

FLEXIBILITY RENTERS VS. STABILITY RENTERS

Flexibility Renter

Stability Renter

70%

60%

50%

40%

30%

20%

10%

0

ORDERED TAKEAWAY ONLINE

CAUGHT A LIFT WITH A

RIDESHARE DRIVER

HIRED SOMEONE TO DO

PERSONAL TASKS

RENTED THEIR ROOM /

UNIT OUT

slide4

THE RENTER OF THE FUTURE

DEVICES IN AUSTRALIAN HOUSEHOLDS

IN AUSTRALIAN RENTAL HOUSEHOLDS, ON AVERAGE, EACH ADULT OWNS:

1.1

SMARTPHONES

0.6

TABLETS

1.0

LAPTOPS

ON AVERAGE, THE TECH LIFESTYLER OWNS:

1.4

SMARTPHONES

0.8

TABLETS

1.2

LAPTOPS

0.2

SMART WATCHES

0.5

SMART TVs

TECH LIFESTYLERS HAVE:

+2.7x

+1.5x

+1.31x

+1.26x

2.7x more smart watches than

the average Australian renter

1.5x more smart TVs than the

average Australian renter

1.31x more tablets than the

average Australian renter

1.26x more smartphones than the

average Australian renter

DEVICE OWNERSHIP

Tech Lifestyler

Tech Homeseeker

Pragmatic Lifestyler

Pragmatic Homeseeker

1.5

Average Australian renter

1.0

0.5

0

SMARTPHONES

TABLETS

SMART TVs

SMART WATCHES

FLEXIBILITY RENTERS HAVE:

33%

STABILITY RENTERS HAVE:

21%

45%

35%

more smartphones

per person than

Stability Renters

more tablets

per person than

Stability Renters

more laptops

per person than

Stability Renters

more desktop

computers per person

than Flexibility Renters

METHODOLOGY:

Infographic by

Commissioned by

McCrindle survey to 1,007 Australians renting in Australia’s capital and major cities,

in field from 2nd to 7th December 2015.