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Back to Basics! and May Newsletter

Back to Basics! and May Newsletter. Is it Marketing or is it Sales? by Shar Lewis Club Reduce Marketing & Business Consultant. Apologies. Marketing Director Nicki Singleton is out sick today so your highly anticipated webinar on Mind Blowing Marketing Strategies is postponed.

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Back to Basics! and May Newsletter

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  1. Back to Basics!and May Newsletter Is it Marketing or is it Sales? by Shar Lewis Club Reduce Marketing & Business Consultant

  2. Apologies Marketing Director Nicki Singleton is out sick today so your highly anticipated webinar on Mind Blowing Marketing Strategies is postponed. I thought I would take the time to address some of the concerns I hear from my consulting clients as well as those that are addressed by our Club Reduce Support Team and Doctor Singleton.

  3. First Things First What are the THREE most important things you must be doing to succeed? • You must BELIEVE you can SUCCEED • You must be using the CORRECT SYSTEMS • You must IMPLEMET the correct systems Are you doing these THREE things?

  4. Are Your 7 Positions Identified? In order for you to be successful you must have the 7 Key Positions identified and assigned to a staff member

  5. The SEVEN Positions The SEVEN Positions are: • Marketer • Sales/Presenter • Seminar Assistant • Front Desk • WL Accountability Coach • Spa Therapists • Manager

  6. Marketer Fill the weekly Weight Loss Seminar each week by calling patient leads. Call! Call! Call! Track! Track! Track! Marketing Tickler System a MUST!

  7. Sales and Seminar Presenter Sell the Programs! This may be the Doc or Someone else identified to present at seminar and close by scheduling for evaluations. This person also closes at one-on-one evaluations. Sales Tickler System a MUST!

  8. Seminar Assistant Prep the room and documents for the seminar. Assist with scheduling and answer questions after the seminar. In charge of managing Urgent Updates!

  9. Front Desk Checks patients in, handles transactions, schedules and answers phone. Keeps logs up to date! Upsells products and gets referrals!

  10. Accountability Coach Keeps patients motivated during the program. Weekly phone calls. Weekly texts. Patient Tickler System a MUST!

  11. Spa Therapist Provides amazing therapy services to patients. Educates! Upsells product and services! Referrals!

  12. Manager Ensures that everything is running smoothly and holds all positions accountable to their job. Weekly staff meeting! Metrics!

  13. Roles, Responsibilities & Accountability Once you have identified WHO in your office will be doing each of these positions do the following: • Create a daily checklist for each person. • Create their daily, weekly, and monthly metrics and reporting forms. • Determine incentives/bonuses for each. • Hold weekly meeting to review goals and outcomes.

  14. Lifecycle of a PPL(Potential Patient Lead) Ensure that each and every employee understands the LIFECYCLE OF A POTENTIAL PATIENT LEAD, what role they play in that lifecycle, and what they are accountable for. This will help you identify the gaps and areas that need improvement as you work to implement the Club Reduce systems.

  15. Lifecycle of a PPL EDUCATE! Register for Seminar Register for Evaluation Patient for Life New Lead Purchase Program Attend Seminar Attend Evaluation Marketing Doc/Sales All! Coach, Therapist, Front Desk Maintenance Solutions4 Referrals! Referrals! Referrals!

  16. Now to MARKETING…Your Most Important System! Combining our superior Club Reduce product that 66% - 86% of the population wants with successful marketing is a winning combination!

  17. Your Top Priority As Nancy is always telling us…. “If your marketing plan fails, TRY ANOTHER!” Napoleon Hill wrote in “Think and Grow Rich,” if the first plan which you adopt does not work successfully, replace it with a new plan; if this new plan fails to work, replace it in turn with still another, and so on, until you find a plan which does work. This is where you will win or lose!

  18. Make A Plan Daily, Weekly, Monthly! Use the forms on Club Reduce! Track your results and measure your outcomes! Review weekly and hold your team accountable!

  19. How Much $$$ Do You Want to Make? Do you want to DOUBLE, TRIPLE, or even QUADRUPLE your Club Reduce business in the next few months… You can do this!

  20. Remember It’s a numbers game!

  21. Get Back to the Basics!They work! • Hang your banner and put up bandit signs! • Send a new, fun, spring letter or postcard (3-series) to current and past patients with a hook! • Referral Program! – in office, in postcard, Dinner with Doc! • Expos & Community Events! – Best time of year! • Corporate lunches! These are proven systems that work!

  22. Test! Test! Test! If at first you don’t succeed Try, Try Again!

  23. Thank You! Thank you for taking time today to join us on this webinar. You CAN do this! Shar Lewis Club Reduce Marketing & Business Consultant 801.917.0900 (cell) shar@clubreduce.com

  24. May 2014 Patient Newsletters Club Reduce 3.0 Weekly Webinar

  25. Introducing the Neuropathy/Pain Patient Newsletter!

  26. Make Them Your Own! 1) Read the entire newsletter! Have your staff read the entire newsletter. 2) Anything that is written in bold, red font must changed! These will mostly be clinic names and contact information.However, there are exceptions. Part of the Skinny Star testimonial may be in bold, red font, and/or underlined to add extra emphasis for the reader. The same goes for certain words or phrases in the main article. These sections should not be revised unless it’s a clinic name or phone number. 3) The Events Section will need to be customized to your clinic. Otherwise, all other changes and/or revisions are optional.

  27. Weight Loss Newsletter Edits

  28. Customize Your Events

  29. Neuropathy/Pain Newsletter Edits

  30. Printing the Newsletter Option #1 (The Old Way) • Check around your area for smaller, local printers. Call several places to get prices. It’s better not to go to big companies like Kinkos as they charge very high prices. • Gather contacts and print mailing labels. (We use Avery 5160 labels.) Send to everyone. • Call the Post Office to see what postage and mailing seals are required. We use Avery 5248 mailing seals (2 for each newsletter). Buy stamps!

  31. Printing the Newsletter Option #2 (The New Way) Done-For-You Print and Mail Service! We print and mail all of our marketing through Richard Selby. We are excited to offer this Done-For-You service to all our Club Reduce doctors as well! Selby Marketing Associates, Inc. will cover the entire printing and mailing process for you! Contact Richard Selby for more information and specific pricing! (Contact info on next slide.)

  32. Richard Selby Selby Marketing Associates, Inc. 1387 Fairport Road, Suite 800 Fairport, NY 14450 Tel: 585-377-0750 Cell: 585-738-0581 Fax: 585-377-0763 rselby1@rochester.rr.com

  33. Ideas for Newsletters? Tessa@ClubReduce.com (801) 265-3400

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