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I addressed my audience by incorporating a news travel section into my radio show.
This attracts my target audience because they should primarily be drivers.
I also decided to aim my show towards young adults, the reason being that I am a young adult and therefore know the ins and outs of what they are like and will enjoy.
For example, my generation are starting to learn to drive, so therefore, I felt we needed to create a radio show that caters for us in particular.
Another factor that will attract my audience is that it is a PSB, and by default would not have any adverts in between segments…
a huge bonus as adverts distract from the main purpose of the show which is the news travel and weather.
I also attracted my audience through the way I structured and edited my show.
So the jingle had car noises and country sounds, which is quite unique to start a radio programme…
but then the music becomes upbeat suggesting urgency of the news and this fades down to become the music bed.
A further attraction is the variety of sounds throughout the programme to maintain the audience interest, from the presenters voice to editing in vox pops and an interview.