2.6 Corporate Culture

1. 2.6 Corporate Culture “Culture – the personality of an organisation” What do you understand by the statement above? To what extent do you agree with the statement?

2. Intention – understand the theories behind corporate culture Culture is generally established over long periods of time “things have always been done that way” and so hard to change • Why do we need to understand corporate culture? • What can influence a businesses culture?

3. The goal is to try to achieve cultural harmony – this can only come if staff understand and share the values of the culture – how can we instill this in staff? think of new staff joining a company… Mergers and takeovers can cause major culture clashes Read page – 297 to 298 now…influences on culture… be ready for a quick fire quiz

4. Quick questions on Corporate culture influences • What does NORMS stand for? • What is meant by ‘Rewards’ when discussing influences on culture? • Similarly, what do Sanctions do to influence culture? • Why are the objectives of a company such a big influence on culture? • Suggest 2 advantages of a strong corporate culture

5. Individual task – become a theorist • Sam B – Handy • Sam C – Schein • Jasmine – Deal and Kennedy • Erlend – Hofstede • Gaby – Goffee and Jones • Stephanie – Kotter and Heskett You have 15 minutes to become this person and then share your view on culture, with PASSION! You will have 2 minutes to Introduce yourself and share/argue you idea! Homework – write a blog post to argue your point – via a new page on the wiki