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The Universe of Business Information

Learn to navigate the vast landscape of business information sources, from companies to industries to future trends. Discover how to find the best data and evaluate its credibility. Utilize diverse resources like governments, analysts, and libraries to make informed decisions.

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The Universe of Business Information

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  1. The Universe of Business Information Introduction to Business 70-100

  2. What do we want to know? • Companies • Industries • Investments • Demographics • Economic realities • Future trends

  3. 2009 From a drip to a torrent • Both the sources and the way we access them have multiplied enormously • Your challenge is no longer to find information, but to sift through it to find the gold. • Where do you find the best?

  4. 1809 • Shipping news • Coffee houses • Carrier pigeons • Rothschilds

  5. Direct from the internet: Governments Organizations Companies Business press Analysts Video, podcasts, blogs, twitter From the library via the internet: Databases Scholarly research Books Dictionaries, encyclopedias Guides to everything The Best: Categories

  6. Government data • All countries, also states and cities • Industry statistics, demographics, economic trends, consumer expenditures, occupational and salary data, market reports, etc. • Global finance: Federal Reserve, and Central Banks all over the world • Securities and Exchange Commission • Look for .gov (in the US) • Use your judgment…

  7. Organizations • International – UN, WTO, IMF, World Bank, Interpol, OECD, MORE • Research – Rand, Pew, Gallup, Heritage, Center for Economic and Policy Research, MORE • Industry-specific – American Iron & Steel Institute, American Beverage Association, AFL-CIO, MORE • Look for .org (in the US) • Use your judgment…

  8. Companies • Company websites • Public vs. Private, International • Annual reports and SEC filings • Conference calls • CEO statements, presentations • Use your judgment…

  9. Business Press • Newspapers/Magazines – FT, WSJ, NYT, Forbes, Fortune, Business Week, Barron’s, The Economist, Entrepreneur, MORE • Trade Publications – BodyShop Business, Modern Baking, Risk, Plastics News, MORE • Newswires, press releases – written by PR departments • Bloomberg – a class by itself, in Tepper A1 • Use your judgment…

  10. Analysts • Equity analysts – Goldman Sachs, Credit Suisse, Morgan Stanley • Market research firms – Gartner, Forrester, Nielsen, Datamonitor • Independent publications (newsletters) – Value Line, Morningstar, Standard & Poor’s • Economic consultants – Global Insight, Moody’s Economy.com • Use your judgment…

  11. Video, podcasts, blogs, twitter Broadcasts - where do these originate? 1. From all of the categories above 2. TV and radio stations – a source of business information that has never been captured before. BBC, CNN, Fox, NPR. Are they all equal? 3. Anyone at all. Use your judgment…

  12. Your library helps: Databases • They can search a lot at once – news, companies • They provide reports that cost $$ • They format data – maps, spreadsheets, charts • Tepper’s own page – tells you all you need to know • Guides to choosing databases – how to learn about companies, industries, countries • Guide for this very class! • If you’re off campus, log in with the VPN first

  13. Your library helps: books, journals, encyclopedias • Find them in the catalog – print and online • What is scholarly literature? • If we don’t own the book or article you need, we’ll get it for you • You can use Pitt, too • A tried and true way to truly learn about something: read a book

  14. Evaluating sources • Using your judgment! • Mark Twain: "There are three kinds of lies: lies, damned lies, and statistics." • Excellent method - the Internet Detective (from British universities) • Pay attention to where information comes from • Make sure YOU say where YOUR information is coming from:

  15. Citing sources • Now that you have figured out what’s good and what’s not, you need to let others know. • How do you do it ? A guide to citing your sources • Plagiarism – a serious offense • Someday, you’ll be cited!

  16. Questions?Ask the librarians: Roye Werner Business & Economics Librarian rwerner@andrew.cmu.edu 412.268.2453 Everyone else at the library who can help: search.library.cmu.edu 412.268.2442 reference hours, link to chat, email, etc. Tepper library page

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