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Philip Atkinson

demographics. Philip Atkinson. Demographic facts and their trends can impact you and your business as we climb out of the recession?. If you understand demographic shifts, you can predict how economies can recover.

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Philip Atkinson

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  1. demographics Philip Atkinson

  2. Demographic facts and their trends can impact you and your business as we climb out of the recession?

  3. If you understand demographic shifts, you can predict how economies can recover

  4. If you isolate the most important trends and shifts you can predict business growth

  5. Demographic shifts in the world economy will impact our relative economic growth

  6. You will have more control of your future if you study consumption amongst demographic groups

  7. By studying population growth we can regulate demand for services

  8. By isolating the core “herd” values and behaviours of these groups, we can help stimulate growth in consumption

  9. By researching Millennials you will be in control of your future and your business

  10. If you are one in a million in China, there are 1,300 people just like you

  11. China will soon be the No 1 English speaking country in the world

  12. How will China’s growth impact you and your business?

  13. The 25% of India’s population with the highest IQ’s, are greater than the total population of the USA

  14. India has more ‘honour roll kids’ than America has kids

  15. India and China have more than 100 x IT graduates per year than the UK and Europe together

  16. The top ten ‘in-demand’ jobs in 2010 did not exist in 2004

  17. We currently train students for jobs that do not yet exist…

  18. ...using technologies that have not yet been invented…

  19. …to solve problems that are not yet problems

  20. The US Department of Labour estimates that today’s students will have 10-14 Jobs by the age of 38

  21. 1 in 4 workers has been with their current employer for less than a year…

  22. ..1 in 2 has been there less than 5 years

  23. How do these trends impact your business?

  24. 1 in 8 couples married in the USA met online

  25. There are 200 million registered users on MySpace

  26. If MySpace were a country, it would be the 5th largest in the world • (somewhere between Brazil and Indonesia)

  27. What digital challenges will your business have to overcome to maximise emotional and social networking with your core constituents?

  28. The No 1 ranked country in Broadband • Internet penetration is Bermuda • No 19 is USA • No 22 is Japan

  29. We are living in exponential and unpredictable times

  30. There are 31 billion searches on Google every month…

  31. ..in 2006 this number was 2.7 billion

  32. To whom were these questions addressed before Google?

  33. The first commercial text was sent in Dec. 1992

  34. Today, the number of daily text messages exceeds the number of people on the planet

  35. The number of years it took to reach a market audience of 50 million…

  36. ..Radio 38 years…

  37. ..TV 13 years…

  38. ..Internet 4 years…

  39. ..IPod 3 years…

  40. ..Facebook 2 years

  41. The number of internet devices in 1984 was 1,000…

  42. ..in 1992 it was 1,000,000…

  43. ..in 2008 it was 1,000,000,000

  44. There are over 500,000 words in the • English dictionary • (that is 5 times as many as in the time when Chaucer was writing)

  45. A week of news in the Times has more information than a 19th century person was likely to have received in their lifetime

  46. It is estimated that 4 Exabyte's of information will be generated this year • This is more than in all the previous 5,000 years

  47. The amount of new technical information is doubling every 2 years…

  48. ..for students studying a 4 year degree, this means that 50% of what they learn in their 1st year will be outdated by their 3rd

  49. NTT of Japan has successfully tested a fibre optic cable that pushes 14 trillion bits per second down a single strand of fibre…

  50. ..that’s the equivalent of 2660 CD’s or 210 million phone calls every second

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