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DOING BUSINESS IN TURKEY

DOING BUSINESS IN TURKEY. - Tips to success. Doing Business in Turkey - Presentation Team. Your STAR Team. Anand Murali MBA ‘13. Sunil Devarakonda MBA ‘13. Shujie Dong MBA ‘13. Eric ( Mingmin ) Fang MBA ‘13. Francisco Maia MBA ‘13. 2. Introduction. Country: Turkey

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DOING BUSINESS IN TURKEY

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  1. DOING BUSINESS IN TURKEY - Tips to success

  2. Doing Business in Turkey - Presentation Team Your STAR Team Anand Murali MBA ‘13 Sunil Devarakonda MBA ‘13 Shujie Dong MBA ‘13 Eric (Mingmin) Fang MBA ‘13 Francisco Maia MBA ‘13 2

  3. Introduction • Country: Turkey • Purpose: Understand the cultural characteristics that influence Turkey’s business environment • Research: Internet, conversation with Turkish alumnus • 3 components: • 2-page Data Sheet on Turkey • Case study: A Business Trip to Turkey • Video clip: Mr. Smith and Mr. Sezer meet in Istanbul

  4. Workflow/Findings of our Virtual Communication Experiment • Introductory call on ‘Meet Me’ • Should have been more direct on the phone • Avoid questions that target the likely minority answer • Icebreaker is a great way to start the conversation • Follow-Up Call the next week on Skype to delegate work Created a point person for the case write-up and got status updates from only that individual • Tools we used: Skype (effective in doing group calls), Dropbox (shared all of our files), and Email • Other tools we could have used: Google Hangout (we had challenges with the Video/Audio), and Instant Messenger

  5. Agenda Executive Summary Macro Environment of Turkey Analysis of Business Environment - Case Doing Business in Turkey - Video Conclusion 5

  6. Executive Summary 6

  7. Turkey is a land with rich and varied cultural heritage Essential to doing business in Turkey 7

  8. Macro Environment of Turkey 8

  9. A look at the macro environment showcase the diversity and cultural differences of Turkey Key Facts and Figures: • Founded in 1923 • Government system: Republican parliamentary democracy • Capital: Ankara • Size: 302,535 sq. miles, 81 provinces • Population: 73,639,596 (2011) • Demographics: 72.5% Turks, Kurds 18%, 9.5% Others • Religions: 99% Islam, 1% Christianity & Judaism • GDP: $778.1 billion (2011) Source: http://www.worldatlas.com/

  10. Turkey is at crossroads between western and eastern culture in terms of business etiquettes Work Week: No standard work week (45 hours over 6 day period) Business attire: conservative and modest Greeting: When meeting, shake hands firmly. When departing, usually there are no handshakes. Leadership features: Brave, firm, decisive, innovative The host always pays for the meal—sharing the check is not a practice. Sports: Soccer is most popular Image Source: http://www.businessturkeytoday.com/

  11. Understanding cultural sensitivity and taboo are essential to building lasting relationships Saving face: High intention at whatever cost Hierarchy: Very important High context culture Sensitivity to timing: Depends on the context, but people tend to run late Power/ Distance: Centralized power, very dependent, hierarchical Some taboos: • Don’t Back away during a conversation • Women should dress conservatively • Avoid opinions over sensitive issues, i.e. Turk-Kurdish relations and EU membership Image Source: http://www.wikipedia.org/

  12. Analysis of Business Environment - Case 12

  13. The Story! Mr.PhilipJohnson isgoingtoTurkeytomeetMr.MusaOsman tocloseanacquisitiondeal. • Arriving at the airport,heisfrustratedtoreadTurkishsignal,anddonotknowhowtotalk properly with local people. • DuringthefamilydinnerwithMusa,theexpensive lavish giftoffendsMusa,andhisdiningetiquetteseemsto botherMusaaswell. • Whenhegoestothebusinessmeeting,Philip’sobjectfocusedstylemakes Musa mad, and it ends up with no deal. Adequate preparation is essential for business trip to Turkey

  14. Case analysis carried out for 3 situations

  15. You can save bucks by being prepared before you reach airport • Call a man by his first name followed by 'bey' [pronounced bay] and woman's followed by 'hanim' [pronounced ha-num] • Don’t make the "OK" sign with your hand. It's a rude gesture in Turkey • ‘Yes’ is indicated with a nod of the head upwards, while ‘No’ is also an upward nod but accompanied by the raising of the eyebrows • To wave down a taxi or bus, stretch out your right arm and move your wrist inwards repeatedly

  16. Turkish people are generally friendly and may invite for dinner • Don’t buy lavish or expensive gifts if you wish to present a gift. • Evening meals may be accompanied by some alcohol, usually the local tipple called Raký (pronounced rak-uh). • Host will offer more food at a rejection context continues until the people offered say “No more” “Not really”. • "Dutch treat" does not exist in Turkey. If you invite someone to dine, you pay the bill. • Small talk topic: soccer, basketball, TV shows

  17. Understanding traditions and customs may help to navigate business deals • Avoid Ramadan holiday, or July and August. Take punctuality seriously. • A brief handshake is the best way for greeting, older ones first then youngest. • Do not go to business directly. The first meeting is about knowing each other. • Be ready to negotiate, Turkish will often suggest something extreme in the beginning to see how you'll respond.

  18. Doing Business in Turkey - Video 18

  19. Understanding Turkish culture is essential to do business in Turkey Please click the link below to access the video on Youtube http://www.youtube.com/watch?v=AkQnO3CfGZQ&feature=youtu.be

  20. Conclusion 20

  21. Don’t learn it the hard way when you can be prepared!! Essential to doing business in Turkey 21

  22. Thank You 22

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