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Why project management?. Re: Any Marketing/Advertising PM's out there? Posted by: "kquain" kquain@wal-mart.com kquain Wed Mar7,2007 10:29am (PST) I had a number of direct responses to this post which I really appreciate (I just joined yesterday, and am already pleased with my decision to j
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1. Project Management
2. Why project management? Re: Any Marketing/Advertising PM's out there?
Posted by: "kquain" kquain@wal-mart.com kquain
Wed Mar 7, 2007 10:29 am (PST)
I had a number of direct responses to this post which I really appreciate (I just joined yesterday, and am already pleased with my decision to join). My inquiry was driven by the fact that we are having some difficulty finding PM's experienced in marketing/advertising and or large scale retail. I'm honestly getting alot of applicants who are designers or copy writers which, as you can imagine, makes me a bit hesitant. As the Director of Process & Production at Wal-Mart, my team manages all Marketing Creative projects for Wal-Mart. We work on everything from the instore signage, to billboards, to tv advertising, to our bi-weekly printed circular. I need PM's with print and broadcast experience that aren't just robotic PM's but also really understand customer service and account management. We have PM openings and Sr. PM openings. If you are seriously interested, I encourage folks to send their resumes to me. We're making some very big changes here at Wal-Mart; people who join us now have the chance to make a big impact on the way Wal-Mart works. I truly believe this is a chance/experience of a lifetime for passionate PM's.Thanks again for all the responses!Kelley Troia
3. Why project management? New Member
Posted by: "kelly_boatright" kelly_boatright@dell.com kelly_boatright
Wed Mar 14, 2007 8:38 am (PST)
Hello WiPM,I am a new member, and happy to see so many members in the PM world. I think PM is a perfect fit for women as we are natural multi-taskers, yes?I am a member of Dell Global Services, the consulting arm of our company. We are looking for talented women across all areas of Services, but especially to lead our larger accounts as a Sr. PM or Program Executive. There are also opportunities in TAM (Technical Account Manager) positions in many markets as well. We have current and potential accounts across the U.S., therefore our roles are located in major markets- NY/NJ, Seattle, Washington D.C., Southern CA. In addition to sourcing out talent for DGS, I do incorporate some PM into my role keeping one foot in the business. After a few years in NYC I've moved to Austin. Most of my time is spent with my two dogs (adopted mixed are the best), and my husband. We like taking long walks, hiking and, of course, going to the dog park. If interested in opportunities with Dell Global Services, you may send your resume to my email, or feel free to contact me in order to learn more. Kelly BoatrightTalent AcquisitionDell | Global ServicesCell: (512) 672-9893Desk: (512) 723-4373Email: kelly_boatright@dell.com Linked In: http://www.linkedin.com/in/kellyboatright Dell Careers: www.dell.com/careers
4. Overview What is project management
Work breakdown structure
Project scheduling
Gantt charts
CPM
5. Single unit
Many related activities
Difficult production planning and inventory control
General purpose equipment
High labor skills Project Characteristics It is helpful here to provide an expanded discussion of the activities.It is helpful here to provide an expanded discussion of the activities.
6. Examples of projects Obtain a degree
Obtain a job
Plan a wedding
Move
Have a baby
Thanksgiving dinner
Rebuild a car Build a house
Plan Olympics
Intro. new product
Install a new software
Plan a military operation
Hoover dam
Produce a movie
7. Project Management Questions What activities are required to complete a project and in what sequence?
When should each activity be scheduled to begin and end?
Which activities are critical to completing the project on time?
What is the probability of meeting the project completion due date?
How should resources be allocated to activities?
8. Management of Large Projects Planning - goal setting, project definition, team organization
Scheduling - relating people, money, and supplies to specific activities and activities to one and other
Controlling - monitoring resources, costs, quality, and budgets; revising plans and shifting resources to meet time and cost demands
9. Elements of Project Management
10. Elements of Project Management
11. Elements of Project Management
12. The Role of the Project Manager
13. Organizational structures for projects Pure project structure - a self-contained team works full-time on the project
Functional project structure - housed within a functional division; team members remaining part of the functional units and typically are not dedicated to the project
Matrix project – blends the function and pure project structures. The project uses people from different function areas. A dedicated project manager decides which determines and schedules tasks but the functional manager assigns people.
14. The project manager has full authority over the project
Team members report to one boss
Shortened communication lines
Team pride, motivation, and commitment are high
15. Pure Project Structure Disadvantages Duplication of resources
Organizational goals and policies are ignored
Lack of technology transfer
Team members have no functional area "home"
16. Functional Project
17. Functional Project Structure Advantages A team member can work on several projects
Technical expertise is maintained within the functional area
The functional area is a “home” after the project is completed
Critical mass of specialized knowledge
18. Aspects of the project that are not directly related to the functional area get short-changed
Motivation of team members is often weak
Needs of the client are secondary and are responded to slowly
19. Matrix Project Structure
20. Matrix project structure Advantages Enhanced communications between functional areas
Pinpointed responsibility
Duplication of resources is minimized
Functional “home” for team members
Policies of the parent organization are followed
21. Matrix project structure disadvantages Too many bosses
Depends on project manager’s negotiating skills
Potential for sub-optimization
22. Work Breakdown Structure 1. Project
1.1 Major task 1
1.1.1 Subtask 1 of major task 1
1.1.1.1 Activity 1 of subtask 1
1.1.1.2 Activity 2 of subtask 1
1.1.2 Subtask 2 of major task 2
1.2 Major task 2
1.2.1 Subtask 1 of major task 2
1.2.2 Subtask 2 of major task 2
1.3 Major task 3
23. Work Breakdown Structure How is this project structured?
List the 1st level of the work breakdown structure.
24. Gantt chart
Critical Path Method (CPM)
Program Evaluation & Review Technique (PERT) (SKIP) Project Scheduling Techniques As you discuss the various project scheduling techniques, you should include at least:
- the basic assumptions of the technique
- problems typically encountered in applying it
- the nature of the effort required to keep the tool current
- sources of problems
- the nature of the decisions supported by the tool
- the nature of the management effort and cost associated with using the tool.As you discuss the various project scheduling techniques, you should include at least:
- the basic assumptions of the technique
- problems typically encountered in applying it
- the nature of the effort required to keep the tool current
- sources of problems
- the nature of the decisions supported by the tool
- the nature of the management effort and cost associated with using the tool.
25. Network techniques
Developed in 1950’s
CPM by DuPont for chemical plants
PERT by U.S. Navy for Polaris missile
Consider precedence relationships and interdependencies
Each uses a different estimate of activity times PERT and CPM What circumstances lead the two organizations to develop different, yet similar tools for the management of complex projects?
In your discussion of PERT/CPM, you should probably note that PERT helps us identify critical tasks/activities and look at the probability of completing the project by a given date; CPM helps us analyze the cost/time tradeoffs possible if we need to speed the project up.What circumstances lead the two organizations to develop different, yet similar tools for the management of complex projects?
In your discussion of PERT/CPM, you should probably note that PERT helps us identify critical tasks/activities and look at the probability of completing the project by a given date; CPM helps us analyze the cost/time tradeoffs possible if we need to speed the project up.
26. Consumer Product Development A company has 16 weeks for the development of a consumer product from initiation through the market test phase.
Every week after 16 that this project is not completed the company is losing $1000 in profit.
28. Network for Product Development
29. Gantt Chart for Product Development
31. Steps in the CPM 1. Activity Identification
2. Activity Sequencing and Network Construction
3. Determine the critical path
From the critical path all of the project and activity timing information can be obtained
32. The next series of slides presents Example 4.1. The series builds in steps to the conclusion of the Example showing the development of key equations along the way.
This slide advances automatically.The next series of slides presents Example 4.1. The series builds in steps to the conclusion of the Example showing the development of key equations along the way.
This slide advances automatically.
33. The next series of slides presents Example 4.1. The series builds in steps to the conclusion of the Example showing the development of key equations along the way.
This slide advances automatically.The next series of slides presents Example 4.1. The series builds in steps to the conclusion of the Example showing the development of key equations along the way.
This slide advances automatically.
34. Activity Relationships
35. Critical path for House Building Example
45. Gantt ChartEarliest Start and Finish This and the following slide illustrate the translation of Early and Late Start and Finish time to Gantt charts.This and the following slide illustrate the translation of Early and Late Start and Finish time to Gantt charts.
46. Gantt Chart Latest Start and Finish
47. Example CPM
48. Example: First draw the network
49. Example: Determine the critical path
50. Provides activity information
Earliest (ES) & latest (LS) start
Earliest (EF) & latest (LF) finish
Slack (S): Allowable delay
Identifies critical path
Longest path in network
Shortest time project can be completed
Any delay on critical path activities delays project
Critical path activities have 0 slack Critical Path Analysis This and the next several slides illustrate the definitions of terms appropriate to critical path analysis.
There are many opportunities for good managers to truly manage a project once they have a PERT network established. For instance, sub-contractors know early start and late start times and the managers know the activities on the critical path upon which to focus effort.This and the next several slides illustrate the definitions of terms appropriate to critical path analysis.
There are many opportunities for good managers to truly manage a project once they have a PERT network established. For instance, sub-contractors know early start and late start times and the managers know the activities on the critical path upon which to focus effort.
51. Project management software Microsoft Project
55. Useful at many stages of project management
Mathematically simple
Uses graphical displays
Gives critical path & slack time
Provides project documentation
Useful in monitoring costs Benefits of CPM There are those that argue that the Polaris could not have been built without the use of project management techniques (PERT).There are those that argue that the Polaris could not have been built without the use of project management techniques (PERT).
56. Assumes clearly defined, independent, & stable activities
Specified precedence relationships
Subjective time estimates
Over-emphasis on critical path Limitations of CPM Another issue with respect to the use of PERT/CPM is the cost and amount of management time require to keep the system up to date.Another issue with respect to the use of PERT/CPM is the cost and amount of management time require to keep the system up to date.
57. Milwaukee General Hospital (MGH) The EPA has given MGH 16 weeks to install air pollution control equipment in its laundry/cleaning operation facility.
MGH has been warned that if the equipment is not installed within the 16 week time period, it may be forced to temporarily close its facilities.
58. Milwaukee General Hospital’s Activities and Predecessors
59. AON Network for Milwaukee General Hospital
60. Critical Path forMilwaukee General Hospital
61. Gantt ChartEarliest Start and Finish This and the following slide illustrate the translation of Early and Late Start and Finish time to Gantt charts.This and the following slide illustrate the translation of Early and Late Start and Finish time to Gantt charts.
62. Gantt ChartLatest Start and Finish This and the following slide illustrate the translation of Early and Late Start and Finish time to Gantt charts.This and the following slide illustrate the translation of Early and Late Start and Finish time to Gantt charts.