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Mastering Persuasion: The Art of Influencing with Purpose

Learn the intricacies of persuasive communication, identify target audience & desired change, tackle objections, understand opposing views, and achieve desired results through effective argumentation methods. Uncover the need for change, devise a plan, and reap the benefits of your strategy. Solve problems efficiently, applying the IRAF framework and the 3Bs of Persuasion. Elevate your persuasion skills to influence with conviction and factual precision.

maralah-wilson
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Mastering Persuasion: The Art of Influencing with Purpose

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  1. The Zen of Persuasion What are you selling? ~ Identify target audience… ~ Identify change that you desire ~ Identify issues that need to be addressed & overcome (objections) ~ consider the opposing arguments/considerations ~ Identify desired results

  2. Methodology of Persuasion Prima Facie Argumentation ~ Need Is There a Need For a Change? ~ Plan What Is The Plan To Address/Eradicate The Need? ~ Benefits What benefits will result from implementation of the plan?

  3. Next Methodology Problem (There is a problem that needs to be fixed) Solution (How you will fix the problem)

  4. Methodology of Persuasion I-R-A-C Argumentation Issue Rule Application/Analysis Conclusion

  5. 3Bs of Persuasion • BeOrganized …have your arguments down cold. • BePassionate …always speak as though you completely believe in your position. • BeFactual …it’s o.k. to be emotional, but factual arguments are always the strongest.

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