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THE ZEN OF TWITTER

THE ZEN OF TWITTER . ( Social Media & 85 Broads: Enlightenment and Effective Practices ). Linda Ziskind November 10, 2009. But first, a little background.

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THE ZEN OF TWITTER

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  1. THE ZEN OF TWITTER (Social Media & 85 Broads: Enlightenment and Effective Practices) Linda Ziskind November 10, 2009

  2. But first, a little background

  3. “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.”

  4. “A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.” The Cluetrain Manifesto By Rick Levine, Christopher Locke, Doc Searls and David Weinberger Published 1999

  5. The Cluetrain Manifesto: 95 Theses 1. Markets are conversations. www.cluetrain.com

  6. The Cluetrain Manifesto: 95 Theses 1. Markets are conversations. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. www.cluetrain.com

  7. The Cluetrain Manifesto: 95 Theses 1. Markets are conversations. 6. The Internet is enabling conversations among human beings that were simply not possible in the era of mass media. 9. These networked conversations are enabling powerful new forms of social organization and knowledge exchange to emerge. www.cluetrain.com

  8. From the invention of the printing press in the mid-1400s to our current digital landscape, media channels have always flowed one-to-one, or one-to-many.h increase in expressive capability in human history.”

  9. UNTIL NOW

  10. “The moment we’re living through is the largest increase in expressive capability in human history.” Clay Shirky Author, Consultant, Professor at NYU

  11. ONE-TO-ONE HAS BECOME MANY-TO-MANY

  12. Anything that happens anywhere in the world where someone has access to the Internet and a computer, a digital camera, or a cell phone, can not only be instantaneously globally disseminated, it will grab attention, instigate conversation, and generate a temporary community of interested participants. John Dkar/AP Television The Epoch Times

  13. “Media is less and less about crafting a single message to be consumed by individuals. It’s more and more often a way of creating an environment for convening and supporting groups.” Clay Shirky

  14. This is great news for businesses and organizations. • Identify your topic of conversation. • Find the groups and people engaged in that conversation. • Join in.

  15. Social Media is different from all other business and organization communication models. It requires a dramatic shift in thinking. • Social Media is not a spectator sport. It is designed around participation.

  16. Social Media is different from all other business and organization communication models. It requires a dramatic shift in thinking. • Social Media is not a spectator sport. It is designed around participation. • Participation leads to conversation.

  17. Social Media is different from all other business and organization communication models. It requires a dramatic shift in thinking. • Social Media is not a spectator sport. It is designed around participation. • Participation leads to conversation. • Conversation leads to community.

  18. Social Media is different from all other business and organization communication models. It requires a dramatic shift in thinking. • Social Media is not a spectator sport. It is designed around participation. • Participation leads to conversation. • Conversation leads to community. • Communities lead to collaboration.

  19. Social Media is different from all other business and organization communication models. It requires a dramatic shift in thinking. • Social Media is not a spectator sport. It is designed around participation. • Participation leads to conversation. • Conversation leads to community. • Communities lead to collaboration. • Collaboration leads to collective intelligence.

  20. Social Media is different from all other business and organization communication models. It requires a dramatic shift in thinking. • Social Media is not a spectator sport. It is designed around participation. • Participation leads to conversation. • Conversation leads to community. • Communities lead to collaboration. • Collaboration leads to collective intelligence. • Collective intelligence shapes and changes social media.

  21. 10 THINGS TO HELP YOU SUCCESSFULLY INCORPORATE TWITTER INTO YOUR SOCIAL MEDIA ACTIVITIES

  22. 10 Steps to Being Effective on Twitter ` 1. Build Community: Look for people to follow and add to your community. Search relevant keywords. When you find appropriate people to follow, see who they’re following and follow those people as well.* * See the last page of the presentation for a listing or 3rd party Twitter apps.

  23. 10 Steps to Being Effective on Twitter 2. Listen: Pay attention to what your followers Tweet. Follow their links and look for the hashtags that they use. Search for what the Tittersphere is saying about your organization. Search for conversations about your market or business interests.

  24. 10 Steps to Being Effective on Twitter 2. Listen:

  25. 10 Steps to Being Effective on Twitter 3. Be Transparent: Don’t hide who you are. People want to know that they’re speak to real people in a human conversation. If you’re tweeting for an organization, be sure to identify yourself.

  26. 10 Steps to Being Effective on Twitter 3. Be Transparent:

  27. 10 Steps to Being Effective on Twitter 4. Don’t Advertise or Market: Social media isn’t a broadcast medium and your followers aren’t your audience. Marketing happens on Twitter, but it happens as an organic outcome of open and honest conversation.

  28. 10 Steps to Being Effective on Twitter 5. Develop Guidelines for Conversation: Consistency in brand communication is critical, even in casual conversation. Create messaging guidelines so that when you, or anyone in your organization, Tweets about your brand, it will always be on-message.

  29. 10 Steps to Being Effective on Twitter 6. On-line Criticism is an Opportunity: When organizations are criticized privately, they don’t have the chance to respond, remedy, and retain loyalty. Social media takes your customers’ conversations public, giving you the opportunity to engage in that conversation and avert PR issues.

  30. 10 Steps to Being Effective on Twitter 7. Engage: It’s great to re-tweet and post interesting links and messages. But if you don’t converse with your followers, you’re not forming relationships.

  31. 10 Steps to Being Effective on Twitter 7. Engage:

  32. 10 Steps to Being Effective on Twitter 8. Create Community: 85 Broads is a network of communities. Engage with each other online. Illustrate the depth of the organization and allow chapters to engage with each other.

  33. 10 Steps to Being Effective on Twitter 9. Follow Technical Developments: Twitter third party apps that improve the efficiency and functionality of Twitter are launched on practically a daily basis. From collecting online donations, to graphing your Twitter stats, these apps can help you manage your account and become a more effective Tweeter.* * See the last page of the presentation for a listing or 3rd party Twitter apps.

  34. 10 Steps to Being Effective on Twitter 10. Have Fun: They don’t call it “Social” Media for nothing. Unlike the conference or board room, Twitter is a place to reveal a bit of who you are and show a human side. It will help your followers form a relationship with you, and it will make your Twitter experience that much more enjoyable.

  35. Third Party Twitter Apps Creating a Twitter App list is a little like publishing a printed atlas. By the time the ink dries, it’s outdated. However, here are some links to sites that aggregate continually updated links to Twitter Apps, along with four I find invaluable. Twitter Fan Wiki: http://twitter.pbworks.com/Apps A comprehensive list of Twitter Apps organized by operating system as well as by functionality. Covers more than you can every imagine doing with Twitter. TwitStat is an OK search tool, but has assembled a good list of Twitter clients from tracking which ones people are Tweeting from. http://www.twitstat.com/twitterclientusers.html My four faves: TwitPic, www.twitpic.com Photo sharing app. Great for Tweeting pix directly from you cell phone. Some 3rd party Twitter clients, e.g.Brizzly include photo sharing. Brizzly: www.brizzly.com, My current Twitter client. It supports multiple Twitter accounts so you don’t have to keep juggling browsers. You can create groups. It has a clean and easy to use interface. Tweetie: www.tweetie.com. My iPhone Twitter app Twibes: www.twibes.com An aggregation of Twitter affinity groups where you can find Tweeters with similar interesting, or create your own affinity group.

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