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The New Listing Score

Introducing. The New Listing Score. CONTACT. Blair Nordstrom Product Marketing Specialist 306-955-5512 bnordstrom@vendasta.com. CONTACT. Renee Elder Product Owner 306-955-5512 Ext 133 relder@vendasta.com. Who We Are. Our Offerings. Platform. Vendasta Products.

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The New Listing Score

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  1. Introducing... The New Listing Score

  2. CONTACT Blair Nordstrom Product Marketing Specialist 306-955-5512 bnordstrom@vendasta.com

  3. CONTACT Renee Elder Product Owner 306-955-5512 Ext 133 relder@vendasta.com

  4. Who We Are

  5. Our Offerings Platform Vendasta Products MarketingAutomation Snapshot Social Marketing Reputation Management Digital Agency Partner Central Listing Distribution BrandAnalytics Listing Builder Marketplace Sales & Success Center

  6. Product Insider lp.vendasta.com/product-insider

  7. Are you subscribed to our blog?

  8. Let’s get started Thursday, July 21, 2016

  9. What are listings?

  10. Business listings Business listings are profiles that contain all of a business’ NAP+Winfo (name, address, phone number and website) on various business directories across the Internet. Citations are web pages that reference one or more pieces of a business’ NAP+W info.

  11. Why are they important?

  12. Buying Decisions Are Made Online! 2011 2012 2013 2014 2015 60% 75% 83% 83% 85% 40% 25% 17% 17% 15% Before Entering a Store In-Store

  13. Zero Moment of Truth Interest Partner Advertising: SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals. Research Search engines, online reviews, ratings, relevant articles, word of mouth. The business’s reputation is what consumers say it is. Purchase In-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made. Experience Post-purchase experience: Facebook post, tweet, write review, discuss with friends, blog, Consumer compares expectations and reality.

  14. Zero Moment of Truth Interest Partner Advertising: SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals. Research Search engines, online reviews, ratings, relevant articles, word of mouth. The business’s reputation is what consumers say it is. Research Search engines, online reviews, ratings, relevant articles, word of mouth. The business’s reputation is what consumers say it is. Purchase In-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made. Experience Post-purchase experience: Facebook post, tweet, write review, discuss with friends, blog, Consumer compares expectations and reality. But if listings are incorrect or inconsistent, the zero moment of truth dies at the research stage.

  15. According to Google... …the most frequently sought after information is:

  16. The Stats • http://searchengineland.com/survey-consumers-blame-brands-bad-local-data-186224

  17. Benefits of accurate listings Accurate listings help people find your client’s business when they do an online search for local businesses. And accurate listings also ensure that your clients are directing potential customers to the correct address, phone number and website.

  18. Benefits of accurate listings Boost local SEO Attract new customers Avoid misleading customers

  19. The struggle is real Creating and updating listings is time-consuming Maintaining listings is a headache It’s difficult to show proof of performance

  20. Vendasta’s new Listing Score

  21. From a percentage to points

  22. Get ready! Think of it like a credit score: It accurately reflects one’s performance and is clearly influenced by their actions. No finite limit Industry average and the 95th percentile

  23. How is the score calculated? Top 100 Online Business Directories in the US Scores each site based on popularity Accurately reflects the ever-changing local search environment Continues to adapt to changes over time

  24. How it’s calculated Accurate = 100% of potential score One error = 60% of potential score Multiple errors = 20% of potential score

  25. Resources

  26. We’ve done all the work

  27. www.vendasta.com/blog

  28. The benefits

  29. Opportunities New listings sites means more opportunity for the you — keep your clients engaged.

  30. Proof of performance With no upper limit, it’s easier for you to highlight the ongoing work you’re doing. You’ll never hit 100%!

  31. Visibility Higher traffic sites, such as Google, have a greater influence on the Listing Score.

  32. Citations Citations will increase the score over time. That means Listing Distribution!

  33. Gamification

  34. How to sell listings

  35. The challenge • Business owners are too busy to create, monitor and maintain their listings. • The listings ecosystem is complicated. Third parties can change listing info without permission. • Inconsistent business listings negatively affect local search and can mislead potential customers.

  36. Why clients need listings management • Fix listing data at the source. • Create a myriad of online citations. • Establish a presence on the sites that account for 80% of local searches! • Get discovered in navigation systems. • Instantly update info across listing sites at any time. • Protect listings from changes by third parties.

  37. Questions?

  38. CONTACT Blair Nordstrom Product Marketing Specialist 306-955-5512 bnordstrom@vendasta.com

  39. CONTACT Renee Elder Product Owner 306-955-5512 Ext 133 relder@vendasta.com

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