LinkedIn. www.LinkedIn.com. What is LinkedIn?. LinkedIn is a social networking website for people in professional occupations. It has over 250 million members in over 200 countries around the globe. How to use it?.
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What is LinkedIn? • LinkedIn is a social networking website for people in professional occupations. • It has over 250 million members in over 200 countries around the globe.
How to use it? • Sign up by entering you name, email and a password in the “Join LinkedIn Today” • Confirm your account, sign in and get started. • Edit your profile. Add your Name Title, Current & past job positions, Education, Interests, etc. (Its basically like setting up an online resume)
LinkedIn Unique Features • Professional Identity - Build your professional identity online • Stay in touch with colleagues and classmates • Connectwith other business professionals • Discover opportunities, business deals, and ventures • Profile Views - See who’s looking been looking at your profile • Get the latest news and insights from people and business’ of interest • Link Applications - add your Twitter and Blog feeds, add SlideShare presentations, etc.
Unique Benefits • B2B Networking - Find vendors, suppliers, and other third party resources • B2C Networking - By keeping active and posting often on the site, you can build your brand • Lead Generation - Network with possible consumers • Interaction - interact with your customer base, with surveys, messaging and comments • Job Postings – view or post job positions • Respected Social Network
How to get more followers • Post helpful resources • Post job openings • Follow other people • Follow other companies • Join Groups
Disadvantages • Time investment - To use it effectively you have to spend time on it following people, posting updates, updating your profile • You may overlook professional contacts who are not actively engaged on LinkedIn. • Privacy concerns – example if you list you are interested in career opportunities, what will your employer think?