DONATE YOUR SENSE

1. DONATE YOUR SENSE

2. Donate Your Sense OBJECTIVES Increase Website Visits Social Engagement Support & Fundraise Young People Age 18-25 OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

3. Donate Your Sense CHALLENGE Visibility Sense International is out of audiences’ sight. OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

4. Donate Your Sense OPPORTUNITY 5241 tweets about Sense in just 1 Hour Sense of humor 5 senses make sense I sense that good sense common sense No sense sixth sense Have a sense of home sense … … … Sense and sensibility “Sense” is actually an everyday word. It’s in front of us all the time! OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

5. Donate Your Sense STRATEGY Relate “Sense” to “Sense International” Transfer a WORDwith high use frequency into BRAND MENTION OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

6. Donate Your Sense IDEA Sense Sense http://www.senseinternational.org.uk OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

7. Donate Your Sense IDEA How does it work? A plug-in which can detect your input and turn the word ‘sense’ into a website link Sarah What’s he like? He really got a good sense of humour. Click “sense”to help the deafblind regain their sense. DONATE YOUR SENSE Help the deafblind simply by typing a word. OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

8. Donate Your Sense EXECUTION Become Supporter CELEB TWEETS Direct to Website Angelia Jolie 4283 I have donated my sense to the deafblind. It totally makes sense to champion such a cause. Click sense to donate yours. I donate my sense to the deafblind. Join me to help them regain their sense, will you? Awareness Action Share OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

9. Donate Your Sense MEASUREMENT Number of website clicks Social mentions Number of Registered Supporters OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY

10. Donate Your Sense SUMMARY Challenge Objectives Opportunity Strategy Increase Website visits; more awareness of Sense International from young people Visibility “Sense” is actually an everyday word. It’s in front us all the time! Relate “Sense” to “Sense International” Transfer a word with high use frequency into Brand Mention Idea Execution Measurement Donate Your Sense A Plug-in which can detect your input and make the word ‘sense’ into a website link • Raising awareness by CELEB tweets • Directly drive to website and get involved • Become a supporter and Share • No. of website clicks • Social mentions • No.of Registered Supporters OBJECTIVES CHALLENGE OPPORTUNITY STRATEGY IDEA EXECUTION MEASUREMENT SUMMARY