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The Digital Newscast. Digital Convergence: Allen Henry Christa Lamendola Angela Reighard. Create a Non-Traditional, digital friendly newscast for WCPO’s 4PM hour that allows viewers to personalize and customize their news experience. The Problem. The Problem. WCPO & E.W. Scripps.

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Presentation Transcript
The digital newscast

The Digital Newscast

Digital Convergence:

Allen Henry

Christa Lamendola

Angela Reighard


The digital newscast

Create a Non-Traditional, digital friendly newscast for WCPO’s 4PM hour that allowsviewers to personalize and customize their news experience


The problem
The Problem WCPO’s 4PM hour that allows


The problem1
The Problem WCPO’s 4PM hour that allows


Wcpo e w scripps
WCPO & E.W. Scripps WCPO’s 4PM hour that allows

Cincinnati Market

Serves 2.2 million viewers

Flagship station for E.W. Scripps Company


4 p m newscast solution
4 P.M. Newscast Solution WCPO’s 4PM hour that allows


Newsroom circle segment
Newsroom Circle Segment WCPO’s 4PM hour that allows


Underrepresented audiences
Underrepresented Audiences WCPO’s 4PM hour that allows

136,000

people


Wcpo app
WCPO App WCPO’s 4PM hour that allows


On your time
“On Your Time” WCPO’s 4PM hour that allows

Cost: $0


Costs for newscast
Costs for Newscast: WCPO’s 4PM hour that allows

$34,000(utilizing existing talent)

$62,000 (hiring new talent)

  • Costs Broken Down:

  • Talent- $0.00- $28,000

  • Cameras- $8,000- $10,000

  • Marketing- $25,000


Revenue
Revenue WCPO’s 4PM hour that allows


On your side on your time
On Your Side… On Your Time! WCPO’s 4PM hour that allows