Turn the Digital Divide into the Digital Opportunity

1. Turn the Digital Divide into the Digital Opportunity Jan. 2004 International Business Development Netpia.com, Inc.

2. Table of Contents 01. About NLIA 02. Why NLIA? 03. NLIA Description 04. About Netpia 05. Next Steps • Simple Analysis • Development of Internet Address • Definition of NLIA • Why NLIA? • e-Government • e-Commerce • Impacts • Even President • Development of Internet Sector • Strength of NLIA • Interests from Global Communities • Response from Nepal • Response from UN’s ESCWA • Response from Malaysia • Corporate Overview • Corporate Summary • Development of NLIA & Applications • NLIA Revenue Tree • Cooperation of World Bank DGF and Netpia • Next Steps

3. 01. About NLIA • 01.1 Simple Analysis • 01.2 Development of Internet Address • 01.3 Definition of NLIA

4. 01.1 Simple Analysis Internet Addresses Road Signs w/o NLIA w/ NLIA

5. 01.2 Development of Internet Address 3rd Generation • NLIA is the natural course of development. • It encourages the public to vibrantly participate in e-commerce activities 2nd Generation • domain names were invented to ease the Internet use for public. • This enhanced e-commerce greatly. 1st Generation • IP Addresses were originally designedfor military use andscientific research. 2.5 Generation • Linguistic limitation prevented the growth of e-commerce • in non-English speaking countries. • IDN has been developed to compromise the need. Evolution of Internet address Simplicity Convenience 3rd Generation Native Language Internet Addresshttp://넷피아 2.5 Generation Internationalized Domain Namehttp://넷피아.com 2nd Generation English Domain Namehttp://www.netpia.com 1st Generation IP Address 123.456.78.90

6. 01.3 Definition of NLIA What is Native Language Internet Address?

7. 01.4 Definition of NLEA What is Native Language e-Mail Address?

8. 02. Why NLIA? • 02.1 Impact of Netpia’s NLIA • 02.2 e-Government • 02.3 e-Commerce • 02.4 Even President? • 02.5 Development of Internet Sector

9. 02.1 Impact of Netpia’s NLIA NLIA brings enormous E-government & E-commerce development NLIA English Domain Name IP Address EconomicImpact Limited in Non-English Speaking Countries Unleash E-commerce Worldwide Insufficient for E-commerce Political Impact Limited Accessibility Limited in Non-English Speaking Countries Easier E-government Access Globally Social Impact Information Divide A contributor to the ‘Digital Divide’ Help Dissolve ‘Digital Divide’ in All Nations

10. 02.2 e-Government • The Ministry of Home Affairs of Korea has decided to incorporate NLIA into their e-government service in order to grant easy accessibility to the public. Now every local government and its subsidiaries have their Korean Internet Address (krLIA). krLIA of Korean e-Gov brought 3 times more traffic than the previous.

11. 02.3 e-Commerce Non-English speaking 65% Non-English 5% English 95% English Speaking 35% E-commerce Activities Population Source: Global Reach Source: KADO Easy and Simple Navigation will result Great Impacts to e-Commerce and Synergy Effects

12. 02.3 e-Commerce Taking Full Advantages of NLIA Corporations are Increasing Revenues

13. 02.4 Even President? Type “노무현”(Roh Moo Hyun in Korean) at your address bar and you could connect directly to my homepage. Utilizing NLIA in Election Campaign Resulted 3 Times More Traffic than Competitors

14. 02.5 Development of Internet Sector 4,000,000 600,000 8,500 May 2001 May 2000 May 1999 • Query by using Korean Internet Address has grown exponentially. • In 4 years, it has grown 2,350 times. 100,000,000 ( Unit: Query using NLIA / 1 Day ) 2,350 times growth in 4 yrs! 20,000,000 25,000,000 12,000,000 20,000,000 10,000,000 100,000 10,000 Sep. 2004 Sep. 2003 Sept. 2002

15. 03. Interests from Global Communities • 03.1 Interests from Global Communities • 03.2 Response from Nepal • 03.3 Response from UN’s ESCWA • 03.4 Response from Malaysia

16. 03.1 Interests from Global Communities - Invited to speak at WSIS Western Asia Preparatory Conference. - Introduced Korean application of Native Language Internet Address as a necessity to overcome digital divide. - Presented how NLIA works for e-Government. • United Nations Economic & Social Commission for Western Asia (UNESCWA) initiated the Expert Group Meeting as a following step to WSIS Preparatory Meeting. • Netpia was invited as the only non-Arabic entity to explain about Native Language Internet Address. - Invited as only Korean business entity (Accredited by International Chamber of Commerce) for ICT4D & WSIS meeting in Geneva, Switzerland. - WSIS PrepCom President, Adama SAMASSEKOU (President of PrepCom/President of the African/Academy of Languages/Former Minister of Education) has mentioned that "This (NLIA) is very important and it should help increase internet accessibility of all the people around the World, especially people who is using local language." - Invited to speak at WITFOR Vilnius 2003 Conference. - Introduced Korean application of Native Language Internet Address as a necessity to overcome digital divide. - Presented how NLIA works for e-Government. - Supporting over 95 different countries Internet Address

17. 03.2 Response from Nepal Dr. Atma Ram Ghimire Executive Director – NITC Nepali Ministry of Science and Technology “I expect the Native Language Internet Address technology may play a crucial role in resolving the digital divide of Nepali.”

18. 03.3 Response from UN’s ESCWA Dr. Ahmad Farahat ICT Division Chief United Nations Economic & Social Commission for Western Asia “If the Arabic Internet Address is actively used, it will work as a medium to promote and preserve the Arabic culture and also work as a common ground to bind all 22 Arabic nations.”

19. 03.4 Response from Malaysia Dr. Shahrul Azman Mohd Noah Professor, Computer Engineering Malaysia National University “I think that the use of the technology that's been introduced could benefit e-government and e-commerce in Malaysia.”

20. 04. About Netpia • 04.1 Corporate Overview • 04.2 Corporate Summary • 04.3 Strategic Alliances

21. 04.1 Corporate Overview Providing Knowledge Gateway Easy Internet Address for Non-English Speaking Raising Market Potential Proved Solution of 95 Different Countries Building More Convenience and Better Life

22. 04.2 Corporate Summary Corporate Name : Netpia.com, Inc. President and CEO : Pan Jung Lee Established : July, 1997 Employees : approx. 150 worldwide (Asia, Europe, North America) Headquarters : address > 11/F, Shinkwan, KOAMI Bldg., 13-6 Youido-dong, Youngdeungpo-gu, 150-729, Seoul, Republic of Korea tel >: +82-2-2165-3043 fax > +82-2-2671-5613 e-mail > inquiry@netpia.com url > http://www.netpia.com Main Business Model (Subscription Revenue Models) > Registration of Native Language Internet Address > NLIA-based Solutions (e-mail, map, yellowpages, wireless , etc.) Partnership > Internet Service Providers (ISP) > Government Organizations (ICT) > NLIA Registry/Registrar/Reseller > Domain Reseller (providing API) > Non-profitOrganizations

23. 04.3 Strategic Alliances ISPs Corporate More Than 1200 Corporate, ISP, Organization, University Partnerships

24. 05. Next Steps • 05.1 Cooperation of World Bank DGF and Netpia • 05.2 Next Steps

25. 05.1 Cooperation of World Bank DGF & Netpia e-Commerce e-Government Equal Accessibility e-Learning

26. 05.2 DGF & Netpia Increase Knowledge Sharing Enable Aid Effectiveness Build Local Capacity to Empower Communities Development of Economy

27. Digital Opportunity & Equal Accessibility For any further inquiries, email us at: inquiry@netpia.com