10 Ways to Boost Your Business Profits With Digital Marketing

1. 10 Ways to Boost Your Business Profits With  Digital​​Marketing   Have you ever wondered when you explore any shopping website to check your​​favourite  collection, later of which you start receiving the ads of the same collection on​​other online  platforms as well? Somehow you forget to buy an item and a few minutes​​later you receive  an email stating that ​“ You have one unbilled item in your cart”​. Have you​​ever wondered why  there are so many websites related to the same businesses but why​​only a few of them  appear on the first page of Google while searching for products or​​services? There are  many things that may pop into your mind; however, only a few​​people are actually aware  how this digital magic can happen. The answer to all these​​“Have You Ever” ​queries can be  resolved by the leading ​Digital Marketing Agency in​​Gurgaon​. 

2. Let’s check out some Benefits of Digital Marketing.   Digital Marketing has become the sensation of this millennium as well as acting as a savior  for all types of businesses. It is a set of tools and marketing strategies to promote your  brands and services through the internet medium. From small businesses to big firms are  having the same agenda for their survival which is PROFIT and digital marketing really  helping them to eventuate it. The entrepreneurs and marketers know that the World is on  the path of digitalization so as their customers. 

3.   Therefore they have no way left only the to adopt the ways which are highly appreciated  and recommended by the consumers i.e. Internet marketing aka Digital Marketing. As  most of the people are already highly privileged by the Benefits of Digital Marketing, let’s  discuss for those who are still new to this and want to know more about how Digital  Marketing can boost their profits and sales in just 10 ways?   1. ​Make your Online Presence   Your first and foremost job is to make your business online. You can showcase your 

4. business through websites and social media platforms which is also known as  Business  Branding. In India itself where there are more than 465 million highly active internet  users, it provides the huge platform to work on. Plus, mobile is another savvy technology  that has made lives easier for consumers to grab information about the products or  services and purchase them.     Therefore you need to accept the power of the internet which can bring magic in your  business. Create your own website, register businesses on different Social Media  Platforms if you are looking for some major advancements. Plus don’t forget to answer all  the comments and queries mentioned over the online platforms. The reply on each really  helps to build a good impression.   2) ​Get Set with Social Media Paid Promotions   The easiest and strongest way to get visibility for your businesses is to register your brand  for paid promotions which can be in the form of Facebook Ads, Instagram Ads, LinkedIn  ads, and many more. For example, if we only talk about Facebook, there are already 2.6  billion active users on Facebook who are looking for new and reliable sources. 

5.   Statistically, more than 25% of time spent on online social media and 60% of online buying  occurs based on social media reviews and comments. These stats clearly indicate how  much visibility on Social Media can help your business.   Facebook offers a range of promotion types, whether you just want to get more “likes” or  use them as a conversion driver for your latest product or service.   Similarly, if we talk about Instagram, the younger generation has flocked to this social  media platform with over 700 million monthly active users. The advertisers are getting  more of an opportunity to share their content through filtered photos. Instagram is one of  the most natural ways to share content for your brand.   3) ​Pay Per Click   PPC is the ideal platform which delivers desired sales and inquiries. If you are not  following PPC strategy, your business may be losing out at least 10-15% of people that  click on sponsored Ads. There are many PPC agencies who offer the services and 

6. optimize  PPC campaigns if you do not feel comfortable in operating the campaigns or you can hire  PPC professionals for the same.     This is crucial as Google Adwords can be your PPC specialist’s best friend as it offers a  range of solutions, from good old search to Display, Remarketing, Shopping, and Video. 

7. This platform gives your business a wealth of options when it comes to getting it in  front  of millions of potential visitors and customers just by simply following the PPC campaigns  trends.   4) ​SEO   Search Engine Optimization is one of the most underrated as well worthy marketing  tactics which has triggered the nerves of the marketers. SEO is content based marketing  to drive natural traffic and sales. It is the longest but the unpaid way or you can say the  most cost effective online marketing strategy that helps your business to reach areas that  you never even thought possible.     As per the study, 75% of Google users will never go past page one, which means that if  your website is not making the top 10 results then you are not going to be getting the  traffic that you need to get sales. Although you can even avail SEO services to be on top in  organic se  5) ​Create and Share Video Content  

8. These days video acts as the main medium if you want to convey your brand’s message.  People spend more than 5 hours a day viewing video content online and making buying  decisions. This makes marketer believe in the fact that by 2017 video marketing will  account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than  desktop and landing pages with videos lead to 800% more conversion which is huge and  makes some sense too.     You may come across many companies who believe and prefer sharing their brand’s  message through video content rather than going through text ways because video  content gives more visualization and human touch than any other content sharing  tactic.  6) ​Extra Focus on Mobile Social Media Marketing  

9. It has been officially released by Facebook which is a social media giant that there is an  average of ​556 million Mobile Daily Active Users, indicating a year-over-year increase of 49%.  Thisistranslated into 945 million Mobile Monthly Active Users, registering a 39%  year-over-year increase in users.     This is just an indication that the power of mobile social media marketing which should  prompt businesses to create more content as per the social media trends and 

10. location-based advertising targeting mobile social media users. Now the mobile is the  basic source of communication and has become the ideal source for advertising too.   7) ​Ramp up Email Marketing   The email is not meant only for official communication, there is more to it. The more  targeted and strategic you become, the greater your conversions will be. For example, if  you are into Ecommerce business, you have a lot of data about your customers and you  can leverage this to your advantage. You must have hated an abandoned shopping cart,  but what are you doing to reverse this trend? You can do triggered remarketing (a concept  of digital marketing) through emails that have listed the products left in the cart. 

11.   Email Marketing ​helps in triggering an email sequence as soon as a cart is abandoned  delivers greater conversions. A series of three emails is proven to be the most effective,  one sent immediately, another 24 hours later and another one week later. It will also act  as backup source for customers. 

12. 8) ​Content Generation   If you want your brand to get more exposure, you need to create relevant content related  to your brand or campaigns to give your customers or audiences an information that they  are looking for. The content can be in any forms; blogs, videos, testimonials, interviews,  website content, visuals, pictures, etc that totally depend on the genre you are looking for.     If you want your content to be seen and gain more exposure, start contributing content to  other blogs in similar fields, this process is called Content Marketing. The content is  considered to be good when it delivers the right message to the millions of hearts and  minds of the customer. Most of the time the content part is neglected by marketers,  however, the success of your business is primarily determined on the kind of content you  share with your end users.   9) ​Measure Your Actions and Success   Trying out different tactics of digital marketing is good, however, it won’t help if you don’t  measure your efforts and campaigns. After measuring, try to analyze what you can do to  make it better. Through which devices you are getting more traffic. Which should be your  targeting area? All these discoveries are really important if you are dreaming of a business  big high. For example, ​Google Analytics ​and ​Search Console ​can tell you how people find  your store and what they do upon arriving. 

13.   Facebook Insights and Ad Manager can tell the age, location, relationship status, interests  and behaviors of your fans and customers. Social media listening tools can tell us what  customers think about our company and products, and what other topics are interesting  to them. Use these tools to unearth insights about your audience’s demographic and  psychographic profiles to gain a better understanding of what is most important and  interesting.   10) ​Digital PR   You can build off your brand’s reputation by implementing a Digital PR strategy. If you  reach out to various media related websites and send them over a solid pitch, they might  j​ust write an article on your company or feature your CEO in a blog post. The more people  talking about your company, Tweeting about your business and mentioning your brand,  the better exposure you will receive for the upcoming year. 

14.   I​​hope these few tactics will really help to achieve the best for your businesses. For those,  who are still figuring out these marketing strategies a bit complicated, they can even learn  how to do it on their own by enrolling themselves into Digital Marketing Certification  Course where even Entrepreneurs can learn more about the latest digital marketing ideas  plus perform them under the supervision of market experts. All you need is to think Out of  the Box if you want to be in the competition.   Originality Source: Technians