10 Ways to Boost Your Business Profits With Digital Marketing

1. WWW.SAMARITANINFOTECH.COM 10 Ways to Boost Your Business Profits With Digital Marketing Digital Advertising Approach

2. Today's Discussion Have you ever wondered when you explore any shopping website to check your favourite collection, later of which you start receiving the ads of the same collection on another online platforms as well? Somehow you forget to buy an item and a few minutes later you receive an email stating that “ You have one unbilled item in your cart”. Have you ever wondered there are so many websites related to same businesses but why only a few of them appear on the first page of the Google while searching for product or services? There are many things that may pop into your mind; however, only a few people are actually aware how this digital magic can happen.

3. Digital Marketing has become the sensation of this millennium as well as acting as a savior for all type of businesses. It is a set of tools and marketing strategies to promote your brands and services through the internet medium. From small businesses to big firms are having the same agenda for their survival which is PROFIT and DIGITAL marketing really helping them to eventuate it. The entrepreneurs and marketers know that the World on the path of the digitalization so as their customers.

4. 1. MAKE YOUR ONLINE PRESENCE Your first and foremost job is to make your business online. You can showcase your business through websites and social media platforms which is also known as Business Branding. In India itself where there are more than 465 million highly active internet users, it provides the huge platform to work on. Plus, mobile is another savvy technology that has made lives easier for consumers to grab information about the products or services and purchase them.

5. 2) GET SET WITH SOCIAL MEDIA PAID PROMOTIONS The easiest and strongest way to get visibility for your businesses is to register your brand for paid promotions which can be in the form of Facebook Ads, Instagram Ads, LinkedIn Ads, and many more. For example, if we only talk about Facebook, there are already 2.6 billion active users on Facebook who are looking for new and reliable sources. Statistically, more than 25% of time spent on online social media and 60% of online buying occurs based on social media reviews and comments. These stats clearly indicate how much visibility on Social Media can help your business.

6. 3) PAY PER CLICK PPC is the ideal platform which delivers desired sales and inquiries. If you are not following PPC strategy, your business may be losing out at least 10-15% of people that click on sponsored Ads. There are many PPC agencies who offer the services and optimize PPC campaign if you do not feel comfortable in operating the campaigns or you can hire PPC professionals for the same.

7. 4) SEO Search Engine Optimization is one of the most underrated as well worthy marketing tactics which has triggered the nerves of the marketers. SEO is content-based marketing to drive natural traffic and sales. It is the longest but the unpaid way or you can say the most cost-effective online marketing strategy that helps your business to reach areas that you never even thought possible. As per the study, 75% of Google users will never go past page one, which means that if your website is not making the top 10 results then you are not going to be getting the traffic that you need to get sales. Although you can even avail SEO services to be on top in organic search.

8. 5) CREATE AND SHARE VIDEO CONTENT These days video acts as the main medium if you want to convey your brand’s message. People spend more than 5 hours a day viewing video content online and making buying decisions. This makes marketer believe in the fact that by 2017 video marketing will account for 69% of all consumer traffic, mobile video ads will grow 5 times faster than desktop and landing pages with videos lead to 800% more conversion which is huge and make some sense too.

9. 6) EXTRA FOCUS ON MOBILE SOCIAL MEDIA MARKETING It has been officially released by Facebook which is a social media giant that there is an average of 556 million Mobile Daily Active Users, indicating a year-over-year increase of 49%. This is translated into 945 million Mobile Monthly Active Users, registering a 39% year-over-year increase in users. This is just an indication that the power of mobile social media marketing which should prompt businesses to create more content as per the social media trends and location- based advertising targeting mobile social media users. Now the mobile is the basic source of communication and has become the ideal source for advertising too.

10. 7) RAMP UP EMAIL MARKETING The email just not meant only for official communication, there is more to it. The more targeted and strategic you become, the greater your conversions will be. For example, if you are into Ecommerce business, you have a lot of data about your customers and you can leverage this to your advantage. You must have hated an abandoned shopping cart, but what are you doing to reverse this trend? You can do triggered remarketing (a concept of digital marketing) through emails that have listed the products left in the cart. Email Marketing helps in triggering an email sequence as soon as a cart is abandoned delivers greater conversions.

11. 8) CONTENT GENERATION If you want your brand to get more exposure, you need to create relevant content related to your brand or campaigns to give your customers or audiences an information that they are looking for. The content can be in any forms; blogs, videos, testimonials, interviews, website content, visuals, pictures, etc that totally depend on the genre you are looking for. If you want your content to be seen and gain more exposure, start contributing content to other blogs in similar fields, this process is called Content Marketing. The content is considered to be good when it delivers the right message to the millions of hearts and minds of the customer. Most of the time content part is neglected by marketers, however, the success of your business primarily determined on the kind of content you share with your end users.

12. 9) MEASURE YOUR ACTIONS AND SUCCESS Trying out different tactics of digital marketing is good, however, it won’t help if you don’t measure your efforts and campaigns. After measuring, try to analyze what you can do to make it better. Through which devices you are getting more traffic. Which should be your targeting area? All these discoveries are really important if you are dreaming of business big high. For example, Google Analytics and Search Console can tell you how people find your store and what they do upon arriving.

13. 10) DIGITAL PR You can build off your brand’s reputation by implementing a Digital PR strategy. If you reach out to various media related websites and send them over a solid pitch, they might just write an article on your company or feature your CEO in a blog post. The more people talking about your company, Tweeting about your business and mentioning your brand, the better exposure you will receive for the upcoming year.

14. ContactUs Questions? Clarifications? Let us know! Check more on www.samaritaninfotech.com +91-7000213226