1 / 17

Prepared by: Max Pearson Sukhee Youn ( Saleisha ) Jennifer Palahniuk Lin Liu (Austin) OCT 2009

>>. Focus on Play Station Dept. Prepared by: Max Pearson Sukhee Youn ( Saleisha ) Jennifer Palahniuk Lin Liu (Austin) OCT 2009. Introduction & co. history Found in 1945 Stock share publicly traded in 1958 1980s, purchasing Konia Minolta

mandy
Download Presentation

Prepared by: Max Pearson Sukhee Youn ( Saleisha ) Jennifer Palahniuk Lin Liu (Austin) OCT 2009

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. >>

  2. Focus on Play Station Dept. Prepared by: Max Pearson SukheeYoun (Saleisha) Jennifer Palahniuk Lin Liu (Austin) OCT 2009

  3. Introduction & co. history Found in 1945 Stock share publicly traded in 1958 1980s, purchasing Konia Minolta Keep creating new and always changing the world: walkman, MD, DVD, 3.5” Disc etc. Introduction & Co. History 3.5” Disc • Founded in late 1945 • Stock share became publicly traded in 1958 • 1980s, purchase Konica Minolta • Walkman, Betaman Player, MD Player, 3.5” disk, Memory Stick, DVD, Blue-ray Disc • Key point: Keep creating new…Standard maker gets most profit MD Player Walkman Player DVD, or a Blue-ray Disc Betaman Player

  4. Industry AnalysisHistory – Video Game & Play Station • Start in 1958, Nintendo and SEGA dominion • In 1994, Nintendo aborted cooperating with Sony to develop video game, and put Sony develop alone • 1995 – PS, 2000 – PS 2 • 2004 – Microsoft put XBOX console on sale • To keep market share, 2006.11.11 – PS 3(original planning put on 2008, since HDTV tech) • 2007 – Nintendo put Wiion sale • 2008 – Microsoft put XBOX360 on sale

  5. Industry - current situation Market share Illegal copy A game developed for different consoles Barriers in some countries Industry AnalysisCurrent Situation National ID Number Verify • A game disc is made for different console • Motivation: more profit, spread riskCausing: more competitive between consoles You can log in game; however, we suggest you to verify your ID the release the playing limit. Protect student from fallen in game, political & culture issues.

  6. Industry – key issues & future trend High quality pictures and sounds Anti-copy goes with being cracked Multi-sensory playing experience Industry Analysiskey issues & future trend One kind of Controllers for Wiiconsole (Nintendo) • Desire of high quality in pictures and sounds • More illegal copy, and do NOT have useful method yetprotect technology always comes with crack methods • Multi-sensory playing experience

  7. Sony Co. - Current Profile • Poor Operating Incomes • High Priced Consoles • Strategies for profitability • http://www.scei.co.jp/corporate/data/bizdataps3_sale_e.html • Game Consoles • PS3 • PS2 • PSP

  8. Sony Co. - Global Market • Sony Computer Entertainment Asia • Sony Computer Entertainment Europe • Sony Computer Entertainment America.

  9. Competitors • Nintendo Corporation Ltd. • Microsoft Corporation • SEGA Corporation (Sega Sammy Holding Inc.)

  10. Competitors - Nintendo Corporation Ltd. • Founded in 1889 • In 1977 - The first TV game • In 1983, Start Video game business • Innovative game player • Nintendo DS, Wii, Wii Fit • Increasing market size Touch generation, Women, Old people • Network Expansion • Grows company size and profits • Domestic : Japan • Global : United States, German, France, Netherlands, Australia, South Korea etc • Innovative game player - Nintendo DS - Wii - Wii Fit • Increasing market size - Touch generation - Women - Old people • Network Expansion - Grows company size and profits • Domestic : Japan • Global : United States, German, France, Netherlands, Australia, South Korea etc. • Founded in 1889 • In 1977 The first TV game • In 1983, Start Video game business

  11. Competitors – Microsoft Corporation • Major IT company, Founded in 1975, “New Efficiency” • EDD (Entertainment and Devices Division) • Xbox 360, Xbox live Online based, Stable Service, Internet Infra, Communicate with other gamers, Various games • Lots of foreign subsidiaries • Access global market easily • Meet the tastes of customers • Domestic : United States • External nation : Almost all over the worlds • Xbox-Alpha-Dunks • $ 2,500 • Lots of foreign subsidiaries • Access global market easily • Meet the tastes of customers • Domestic : United States • External nation : Almost all over the worlds • Major IT company • Founded in 1975 • “New Efficiency” • EDD (Entertainment and Devices Division) - Xbox 360 - Xbox Live • Xbox 360, Xbox live - Online based - Stable Service - Internet Infra - Communicate with other gamers - Various games

  12. Competitors – SEGA Corporation • Founded in 1940, SErviceGAme of Japan • Home video game player: SG100, Sega Satern, Dreamcast • The greatest hit games: SonicLots of loss • In 2004, collaborated with Sammy Corporation - Sega Sammy Holding Inc. • Subsidiaries • Sammy, Oasis Park Corporation, Secret Level • International Markets • USA, Europe, Taiwan, France etc. • Home video game player - SG100 - Sega Satern - Dreamcast • The greatest hit games - Sonic • Lots of loss • In 2004, collaborated with Sammy Corporation • Sega Sammy Holding Inc. • Subsidiaries • Sammy • Oasis Park Corporation • Secret Level • International Markets • USA • Europe • Taiwan • France etc. • Founded in 1940 • SErviceGAme of Japan

  13. Company Analysis Hardware sales Software sales

  14. SWOT Analysis Weaknesses • Strengths • Name Recognition • Internet usage • Backwards capability • Price • Blue-ray • Release date Threats Opportunities • Shift towards non-violent games • Economy • Television technology • Technology • Online sales • Customization

  15. Recommendations – Short term • Lower prices for gaming consoles • Increased downloadable content on PlayStation Network • Customized gaming consoles bundle packages

  16. Player 002 Player 003 Player 005 Player 001 Player 004 Player 006 Player 007 Player 015 PC Play Station Cell Phone Player 014 Player 013 Player 011 Player 009 Player 008 Player 012 Player 010 • Recommendations – Long term • Develop related industry products • Ask game producer to develop two editions to each game • Enhance anti-copy technology • Peripheral products • Cooperate with other game media • Collaborate with Nintendo and Microsoft to gain market dominance RecommendationsLong-term Recommendations • Develop related industry productsHDTV, Audio Player etc. • Ask game producer to develop TWO editions to each game • Enhance anti-copy technology • Peripheral products, Tees, toys etc. • Cooperate with other game media, PC etc. • Collaborate with Nintendo and Microsoft to gain market dominance

  17. Conclusion • Great company • Problems in PS3 project • PS Dept. needs to change Conclusion • Great Company with a successful globalization • Problems in PS3 project • For PS Dept. Continue PS3 production or not? R&D PS4? What’s new? How to? Thanks for Watching You may ask question now

More Related