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Creativity. Two Theories Defining Creativity Creative Process Creative Blocks Creative Styles Role of Friction Creativity Techniques and Quality Challenges Facing the Creative Corporate Entrepreneur. Two Theories. Theory A Theory B Application. Defining Creativity.

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creativity
Creativity
  • Two Theories
  • Defining Creativity
  • Creative Process
  • Creative Blocks
  • Creative Styles
  • Role of Friction
  • Creativity Techniques and Quality
  • Challenges Facing the Creative Corporate Entrepreneur
two theories
Two Theories
  • Theory A
  • Theory B
  • Application
defining creativity
Defining Creativity
  • Application of a person’s mental ability to discover something new
  • Ability to relate and connect
  • Capacity to develop new ideas, concepts, and processes
  • Seven Creativity Arenas (Table 6.1)
creative process
Creative Process
  • Seven Views (Figure 6.1)
  • Author’s Preference
    • Preparation
    • Frustration
    • Incubation
    • Illumination
    • Elaboration
creative blocks
Creative Blocks
  • Von Oech’s Model (Table 6.2)
  • NIH Syndrome
  • Origination of Blocks
    • Self imposed
    • Fellow employees
    • Workplace
creative styles
Creative Styles
  • Hermann Brain Profile (Figure 6.2)
  • Implications
    • Work Environment
    • Managers
role of friction
Role of Friction
  • Creativity Paradox
  • Creative Abrasion
creative techniques and quality
Creative Techniques and Quality
  • Techniques?
  • Standards of Quality
    • Overt benefit
    • Reason to believe
    • Dramatic difference
challenges facing the creative corporate entrepreneur
Challenges Facing the Creative Corporate Entrepreneur
  • Founder/Ceo
  • Manager
  • Team Member
  • Subordinate